TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 15

1.1 MARKET ATTRACTIVENESS ANALYSIS 17

1.1.1 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY PRODUCT TYPE 18

1.1.2 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY FUNCTION 19

1.1.3 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY SALES CHANNEL 20

1.1.4 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY REGION 21

2 MARKET INTRODUCTION 22

2.1 SCOPE OF THE STUDY 22

2.2 RESEARCH OBJECTIVE 22

2.3 MARKET STRUCTURE 22

2.4 KEY BUYING CRITERIA 23

3 RESEARCH METHODOLOGY 24

3.1 RESEARCH PROCESS 24

3.2 PRIMARY RESEARCH 25

3.3 SECONDARY RESEARCH 26

3.4 MARKET SIZE ESTIMATION 27

3.5 FORECAST MODEL 28

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 29

4 MARKET INSIGHTS 30

5 MARKET DYNAMICS 32

5.1 INTRODUCTION 32

5.2 DRIVERS 33

5.2.1 INCREASING NEED FOR AGRICULTURAL PRODUCTIVITY 33

5.2.2 EASY CREDIT AND SUBSIDIES AVAILABILITY IN ASIAN MARKETS 33

5.2.3 DRIVERS IMPACT ANALYSIS 34

5.3 RESTRAINT 34

5.3.1 FLUCTUATING WEATHER CONDITIONS & FARMING CALENDARS 34

5.3.2 HIGH COST ASSOCIATED WITH THE MACHINERY 36

5.3.3 RESTRAINT IMPACT ANALYSIS 36

5.4 OPPORTUNITIES 36

5.4.1 DEMAND FOR PRECISION AGRICULTURE EQUIPMENT 36

6 MARKET FACTOR ANALYSIS 37

6.1 SUPPLY CHAIN ANALYSIS 37

6.1.1 TYPE & DEVELOPMENT 38

6.1.2 RAW MATERIAL & COMPONENT SUPPLY 38

6.1.3 MANUFACTURE & ASSEMBLY 38

6.1.4 SALES & DISTRIBUTION 38

6.1.5 OPERATION 38

6.2 PORTER’S FIVE FORCES MODEL 39

6.2.1 THREAT OF NEW ENTRANTS 39

6.2.2 BARGAINING POWER OF SUPPLIERS 40

6.2.3 THREAT OF SUBSTITUTES 40

6.2.4 BARGAINING POWER OF BUYERS 40

6.2.5 INTENSITY OF RIVALRY 40

6.3 IMPACT OF ANALYSIS OF COVID-19 41

6.3.1 IMPACT ON PRODUCTION 41

6.3.2 IMPACT ON SUPPLY CHAIN 41

6.3.3 IMPACT ON RAW MATERIALS 42

6.3.4 CASH FLOW CONSTRAINTS 42

6.3.5 IMPACT ON PRICING 43

7 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY PRODUCT TYPE 44

7.1 OVERVIEW 44

7.2 TRACTOR 46

7.2.1 TRACTOR MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 46

7.3 HARVESTER 46

7.3.1 HARVESTER MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 46

7.4 CULTIVATION & SOIL SEPARATION EQUIPMENT 47

7.4.1 CULTIVATION & SOIL SEPARATION EQUIPMENT MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 47

7.5 OTHERS 48

7.5.1 OTHERS MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 48

8 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY FUNCTION 49

8.1 OVERVIEW 49

8.1.1 GLOBAL AGRICULTURE EQUIPMENT MARKET ESTIMATES & FORECAST BY FUNCTION, 2019 TO 2030 50

8.2 HARVESTING 50

8.2.1 HARVESTING: MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 50

8.3 PLANTING & FERTILIZING 51

8.3.1 PLANTING & FERTILIZING MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 51

8.4 HAYING 52

8.4.1 HAYING MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 52

8.5 PLOWING & CULTIVATION 52

8.5.1 PLOWING & CULTIVATION MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 52

8.6 OTHERS 53

8.6.1 OTHERS MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 53

9 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY SALES CHANNEL 54

9.1 OVERVIEW 54

9.1.1 GLOBAL AGRICULTURE EQUIPMENT MARKET ESTIMATES & FORECAST BY SALES CHANNEL, 2019 TO 2030 55

9.2 OEM 55

9.2.1 OEM: MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 55

9.3 AFTERMARKET 56

9.3.1 AFTERMARKET MARKET ESTIMATES & FORECAST BY REGION,2019 TO 2030 56

10 GLOBAL AGRICULTURE EQUIPMENT MARKET, BY REGION 57

10.1 OVERVIEW 57

10.2 NORTH AMERICA 59

10.2.1 US 61

10.2.2 CANADA 62

10.2.3 MEXICO 63

10.3 EUROPE 64

10.3.1 GERMANY 66

10.3.2 FRANCE 67

10.3.3 UK 68

10.3.4 ITALY 69

10.3.5 REST OF EUROPE 70

10.4 ASIA-PACIFIC 71

10.4.1 CHINA 73

10.4.2 INDIA 74

10.4.3 JAPAN 75

10.4.4 REST OF ASIA-PACIFIC 76

10.5 REST OF WORLD 77

10.5.1 SOUTH AMERICA 79

10.5.2 MIDDLE EAST 80

10.5.3 REST OF SOUTH AFRICA 81

11 COMPETITIVE LANDSCAPE 82

11.1 INTRODUCTION 82

11.1.1 MARKET STRATEGY ANALYSIS 82

11.2 COMPETITIVE BENCHMARKING 83

11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 84

11.3.1 MERGER & ACQUISITION 84

11.3.2 PRODUCT DEVELOPMENT 84

11.3.3 EXPANSION 86

11.3.4 AGREEMENT 86

11.3.5 INVESTMENT 87

11.3.6 JOINT VENTURE 87

12 COMPANY PROFILES 88

12.1 AGCO CORPORATION 88

12.1.1 COMPANY OVERVIEW 88

12.1.2 FINANCIAL OVERVIEW 89

12.1.3 PRODUCTS OFFERED 90

12.1.4 KEY DEVELOPMENTS 93

12.1.5 SWOT ANALYSIS 93

12.1.6 KEY STRATEGIES 94

12.2 DEERE & COMPANY 95

12.2.1 COMPANY OVERVIEW 95

12.2.2 FINANCIAL OVERVIEW 96

12.2.3 PRODUCTS OFFERED 97

12.2.4 KEY DEVELOPMENTS 98

12.2.5 SWOT ANALYSIS 98

12.2.6 KEY STRATEGIES 98

12.3 CNH INDUSTRIAL N.V. 99

12.3.1 COMPANY OVERVIEW 99

12.3.2 FINANCIAL OVERVIEW 100

12.3.3 PRODUCTS OFFERED 101

12.3.4 KEY DEVELOPMENTS 102

12.3.5 SWOT ANALYSIS 103

12.3.6 KEY STRATEGIES 103

12.4 KUBOTA CORPORATION 104

12.4.1 COMPANY OVERVIEW 104

12.4.2 FINANCIAL OVERVIEW 105

12.4.3 PRODUCTS OFFERED 106

12.4.4 KEY DEVELOPMENTS 106

12.4.5 SWOT ANALYSIS 107

12.4.6 KEY STRATEGIES 107

12.5 MAHINDRA & MAHINDRA LTD. 108

12.5.1 COMPANY OVERVIEW 108

12.5.2 FINANCIAL OVERVIEW 109

12.5.3 PRODUCTS OFFERED 110

12.5.4 KEY DEVELOPMENTS 110

12.5.5 SWOT ANALYSIS 111

12.5.6 KEY STRATEGIES 111

12.6 ISEKI & CO., LTD. 112

12.6.1 COMPANY OVERVIEW 112

12.6.2 FINANCIAL OVERVIEW 112

12.6.3 PRODUCTS OFFERED 113

12.6.4 KEY DEVELOPMENTS 113

12.6.5 KEY STRATEGIES 113

12.7 JC BAMFORD EXCAVATORS LIMITED 114

12.7.1 COMPANY OVERVIEW 114

12.7.2 FINANCIAL OVERVIEW 114

12.7.3 PRODUCTS OFFERED 114

12.7.4 KEY DEVELOPMENTS 115

12.7.5 KEY STRATEGIES 115

12.8 DAEDONG INDUSTRIAL CO. 116

12.8.1 COMPANY OVERVIEW 116

12.8.2 FINANCIAL OVERVIEW 116

12.8.3 PRODUCTS OFFERED 117

12.8.4 KEY DEVELOPMENTS 118

12.8.5 KEY STRATEGIES 118

12.9 ESCORTS LIMITED 119

12.9.1 COMPANY OVERVIEW 119

12.9.2 FINANCIAL OVERVIEW 120

12.9.3 PRODUCTS OFFERED 121

12.9.4 KEY DEVELOPMENTS 122

12.9.5 KEY STRATEGIES 122

12.10 CLAAS KGAA MBH 123

12.10.1 COMPANY OVERVIEW 123

12.10.2 FINANCIAL OVERVIEW 124

12.10.3 PRODUCTS OFFERED 125

12.10.4 KEY DEVELOPMENTS 126

12.10.5 KEY STRATEGIES 126

13 APPENDIX 127

13.1 REFERENCES 127

13.2 RELATED REPORTS 127