1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.3.1. Overall Home Fragrance Market Overview
5.4. Industry SWOT Analysis
5.5. Raw Material Analysis
5.6. Porter’s Five Forces Analysis
5.7. Value Chain Analysis
5.8. COVID-19 Impact Analysis
5.9. Global Home Fragrance Market Analysis and Forecast, 2017 – 2031
5.9.1. Market Revenue Projections (US$ Mn)
5.9.2. Market Volume Projections (Thousand Units)
6. Global Home Fragrance Market Analysis and Forecast, By Product Type
6.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
6.1.1. Incense Sticks
6.1.2. Sprayers
6.1.3. Diffusers
6.1.4. Fresh Gel
6.1.5. Essential Oils
6.1.6. Potpourris
6.2. Incremental Opportunity, By Product Type
7. Global Home Fragrance Market Analysis and Forecast, By Category
7.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
7.1.1. Warm
7.1.2. Woody
7.1.3. Oriental
7.1.4. Fresh
7.1.5. Floral
7.2. Incremental Opportunity, By Category
8. Global Home Fragrance Market Analysis and Forecast, By Mode of Function
8.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
8.1.1. Conventional
8.1.2. Automated
8.2. Incremental Opportunity, By Mode of Function
9. Global Home Fragrance Market Analysis and Forecast, By Product Form
9.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
9.1.1. Oil
9.1.2. Gel
9.1.3. Liquid
9.1.4. Flammable Solid
9.2. Incremental Opportunity, By Product Form
10. Global Home Fragrance Market Analysis and Forecast, By Ingredients
10.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
10.1.1. Natural
10.1.2. Synthetic
10.2. Incremental Opportunity, By Ingredients
11. Global Home Fragrance Market Analysis and Forecast, By Price
11.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
11.1.1. High
11.1.2. Medium
11.1.3. Low
11.2. Incremental Opportunity, By Price
12. Global Home Fragrance Market Analysis and Forecast, by Distribution Channel
12.1. Global Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
12.1.1. Online
12.1.1.1. Company owned websites
12.1.1.2. E-commerce websites
12.1.2. Offline
12.1.2.1. Hypermarkets/Supermarkets
12.1.2.2. Specialty Stores
12.1.2.3. Drug Stores
12.1.2.4. Other Retail Stores
12.2. Incremental Opportunity, by Distribution Channel
13. Global Home Fragrance Market Analysis and Forecast, by Region
13.1. Global Home Fragrance Market(US$ Mn and Thousand Units), by Region, 2017 – 2031
13.1.1. North America
13.1.2. Europe
13.1.3. Asia Pacific
13.1.4. Middle East & Africa
13.1.5. South America
13.2. Incremental Opportunity, by Region
14. North America Home Fragrance Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Price Trend Analysis
14.2.1. Weighted Average Selling Price (US$)
14.3. Demographic Overview
14.4. Key Brands Analysis
14.5. Consumer Buying Behavior Analysis
14.6. Key Trends Analysis
14.6.1. Demand Side Analysis
14.6.2. Supply Side Analysis
14.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
14.7.1. Incense Sticks
14.7.2. Sprayers
14.7.3. Diffusers
14.7.4. Fresh Gel
14.7.5. Essential Oils
14.7.6. Potpourris
14.8. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
14.8.1. Warm
14.8.2. Woody
14.8.3. Oriental
14.8.4. Fresh
14.8.5. Floral
14.9. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
14.9.1. Conventional
14.9.2. Automated
14.10. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
14.10.1. Oil
14.10.2. Gel
14.10.3. Liquid
14.10.4. Flammable Solid
14.11. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
14.11.1. Natural
14.11.2. Synthetic
14.12. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
14.12.1. High
14.12.2. Medium
14.12.3. Low
14.13. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
14.13.1. Online
14.13.1.1. Company owned websites
14.13.1.2. E-commerce websites
14.13.2. Offline
14.13.2.1. Hypermarkets/Supermarkets
14.13.2.2. Specialty Stores
14.13.2.3. Drug Stores
14.13.2.4. Other Retail Stores
14.14. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
14.14.1. U.S.
14.14.2. Canada
14.14.3. Rest of North America
14.15. Incremental Opportunity Analysis
15. Europe Home Fragrance Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Price Trend Analysis
15.2.1. Weighted Average Selling Price (US$)
15.3. Demographic Overview
15.4. Key Brands Analysis
15.5. Consumer Buying Behavior Analysis
15.6. Key Trends Analysis
15.6.1. Demand Side Analysis
15.6.2. Supply Side Analysis
15.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
15.7.1. Oil
15.7.2. Gel
15.7.3. Liquid
15.7.4. Flammable Solid
15.8. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
15.8.1. Incense Sticks
15.8.2. Sprayers
15.8.3. Diffusers
15.8.4. Fresh Gel
15.8.5. Essential Oils
15.8.6. Potpourris
15.9. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
15.9.1. Warm
15.9.2. Woody
15.9.3. Oriental
15.9.4. Fresh
15.9.5. Floral
15.10. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
15.10.1. Conventional
15.10.2. Automated
15.11. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
15.11.1. Oil
15.11.2. Gel
15.11.3. Liquid
15.11.4. Flammable Solid
15.12. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
15.12.1. Natural
15.12.2. Synthetic
15.13. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
15.13.1. High
15.13.2. Medium
15.13.3. Low
15.14. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
15.14.1. Online
15.14.1.1. Company owned websites
15.14.1.2. E-commerce websites
15.14.2. Offline
15.14.2.1. Hypermarkets/Supermarkets
15.14.2.2. Specialty Stores
15.14.2.3. Drug Stores
15.14.2.4. Other Retail Stores
15.15. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
15.15.1. U.K.
15.15.2. Germany
15.15.3. France
15.15.4. Rest of Europe
15.16. Incremental Opportunity Analysis
16. Asia Pacific Home Fragrance Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Price Trend Analysis
16.2.1. Weighted Average Selling Price (US$)
16.3. Demographic Overview
16.4. Key Brands Analysis
16.5. Consumer Buying Behavior Analysis
16.6. Key Trends Analysis
16.6.1. Demand Side Analysis
16.6.2. Supply Side Analysis
16.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
16.7.1. Incense Sticks
16.7.2. Sprayers
16.7.3. Diffusers
16.7.4. Fresh Gel
16.7.5. Essential Oils
16.7.6. Potpourris
16.8. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
16.8.1. Warm
16.8.2. Woody
16.8.3. Oriental
16.8.4. Fresh
16.8.5. Floral
16.9. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
16.9.1. Conventional
16.9.2. Automated
16.10. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
16.10.1. Oil
16.10.2. Gel
16.10.3. Liquid
16.10.4. Flammable Solid
16.11. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
16.11.1. Natural
16.11.2. Synthetic
16.12. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
16.12.1. High
16.12.2. Medium
16.12.3. Low
16.13. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
16.13.1. Online
16.13.1.1. Company owned websites
16.13.1.2. E-commerce websites
16.13.2. Offline
16.13.2.1. Hypermarkets/Supermarkets
16.13.2.2. Specialty Stores
16.13.2.3. Drug Stores
16.13.2.4. Other Retail Stores
16.14. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
16.14.1. China
16.14.2. India
16.14.3. Japan
16.14.4. Rest of Asia Pacific
16.15. Incremental Opportunity Analysis
17. Middle East & Africa Home Fragrance Market Analysis and Forecast
17.1. Regional Snapshot
17.2. Price Trend Analysis
17.2.1. Weighted Average Selling Price (US$)
17.3. Demographic Overview
17.4. Key Brands Analysis
17.5. Consumer Buying Behavior Analysis
17.6. Key Trends Analysis
17.6.1. Demand Side Analysis
17.6.2. Supply Side Analysis
17.7. Consumer Buying Behavior Analysis
17.8. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
17.8.1. Incense Sticks
17.8.2. Sprayers
17.8.3. Diffusers
17.8.4. Fresh Gel
17.8.5. Essential Oils
17.8.6. Potpourris
17.9. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
17.9.1. Warm
17.9.2. Woody
17.9.3. Oriental
17.9.4. Fresh
17.9.5. Floral
17.10. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
17.10.1. Conventional
17.10.2. Automated
17.11. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
17.11.1. Oil
17.11.2. Gel
17.11.3. Liquid
17.11.4. Flammable Solid
17.12. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
17.12.1. Natural
17.12.2. Synthetic
17.13. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
17.13.1. High
17.13.2. Medium
17.13.3. Low
17.14. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
17.14.1. Online
17.14.1.1. Company owned websites
17.14.1.2. E-commerce websites
17.14.2. Offline
17.14.2.1. Hypermarkets/Supermarkets
17.14.2.2. Specialty Stores
17.14.2.3. Drug Stores
17.14.2.4. Other Retail Stores
17.15. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
17.15.1. GCC
17.15.2. South Africa
17.15.3. Rest of Middle East & Africa
17.16. Incremental Opportunity Analysis
18. South America Home Fragrance Market Analysis and Forecast
18.1. Regional Snapshot
18.2. Price Trend Analysis
18.2.1. Weighted Average Selling Price (US$)
18.3. Demographic Overview
18.4. Key Brands Analysis
18.5. Consumer Buying Behavior Analysis
18.6. Key Trends Analysis
18.6.1. Demand Side Analysis
18.6.2. Supply Side Analysis
18.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
18.7.1. Incense Sticks
18.7.2. Sprayers
18.7.3. Diffusers
18.7.4. Fresh Gel
18.7.5. Essential Oils
18.7.6. Potpourris
18.8. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
18.8.1. Warm
18.8.2. Woody
18.8.3. Oriental
18.8.4. Fresh
18.8.5. Floral
18.9. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
18.9.1. Conventional
18.9.2. Automated
18.10. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
18.10.1. Oil
18.10.2. Gel
18.10.3. Liquid
18.10.4. Flammable Solid
18.11. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
18.11.1. Natural
18.11.2. Synthetic
18.12. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
18.12.1. High
18.12.2. Medium
18.12.3. Low
18.13. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
18.13.1. Online
18.13.1.1. Company owned websites
18.13.1.2. E-commerce websites
18.13.2. Offline
18.13.2.1. Hypermarkets/Supermarkets
18.13.2.2. Specialty Stores
18.13.2.3. Drug Stores
18.13.2.4. Other Retail Stores
18.14. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
18.14.1. Brazil
18.14.2. Rest of South America
18.15. Incremental Opportunity Analysis
19. Competition Landscape
19.1. Market Player – Competition Dashboard
19.2. Market Revenue Share Analysis (%), (2022)
19.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Top Selling Products, Revenue, Strategy & Business Overview)
19.3.1. 3M Company
19.3.1.1. Company Overview
19.3.1.2. Sales Area/Geographical Presence
19.3.1.3. Top Selling Products
19.3.1.4. Revenue
19.3.1.5. Strategy & Business Overview
19.3.2. Bridgewater Candle Company
19.3.2.1. Company Overview
19.3.2.2. Sales Area/Geographical Presence
19.3.2.3. Top Selling Products
19.3.2.4. Revenue
19.3.2.5. Strategy & Business Overview
19.3.3. Chanel
19.3.3.1. Company Overview
19.3.3.2. Sales Area/Geographical Presence
19.3.3.3. Top Selling Products
19.3.3.4. Revenue
19.3.3.5. Strategy & Business Overview
19.3.4. Esteban Paris
19.3.4.1. Company Overview
19.3.4.2. Sales Area/Geographical Presence
19.3.4.3. Top Selling Products
19.3.4.4. Revenue
19.3.4.5. Strategy & Business Overview
19.3.5. Godrej Consumer Products Limited
19.3.5.1. Company Overview
19.3.5.2. Sales Area/Geographical Presence
19.3.5.3. Top Selling Products
19.3.5.4. Revenue
19.3.5.5. Strategy & Business Overview
19.3.6. MINISO
19.3.6.1. Company Overview
19.3.6.2. Sales Area/Geographical Presence
19.3.6.3. Top Selling Products
19.3.6.4. Revenue
19.3.6.5. Strategy & Business Overview
19.3.7. Newell Brands
19.3.7.1. Company Overview
19.3.7.2. Sales Area/Geographical Presence
19.3.7.3. Top Selling Products
19.3.7.4. Revenue
19.3.7.5. Strategy & Business Overview
19.3.8. Procter & Gamble
19.3.8.1. Company Overview
19.3.8.2. Sales Area/Geographical Presence
19.3.8.3. Top Selling Products
19.3.8.4. Revenue
19.3.8.5. Strategy & Business Overview
19.3.9. Reckitt Benckiser Group
19.3.9.1. Company Overview
19.3.9.2. Sales Area/Geographical Presence
19.3.9.3. Top Selling Products
19.3.9.4. Revenue
19.3.9.5. Strategy & Business Overview
19.3.10. S.C. Johnson & Son Inc.
19.3.10.1. Company Overview
19.3.10.2. Sales Area/Geographical Presence
19.3.10.3. Top Selling Products
19.3.10.4. Revenue
19.3.10.5. Strategy & Business Overview
19.3.11. Copenhagen Candle Company Ltd
19.3.11.1. Company Overview
19.3.11.2. Sales Area/Geographical Presence
19.3.11.3. Top Selling Products
19.3.11.4. Revenue
19.3.11.5. Strategy & Business Overview
19.3.12. Other Key Players
19.3.12.1. Company Overview
19.3.12.2. Sales Area/Geographical Presence
19.3.12.3. Top Selling Products
19.3.12.4. Revenue
19.3.12.5. Strategy & Business Overview
20. Go To Market Strategy
20.1. Identification of Potential Market Spaces
20.1.1. By Product Type
20.1.2. By Category
20.1.3. By Mode of Function
20.1.4. By Product Form
20.1.5. By Ingredients
20.1.6. By Price
20.1.7. By Distribution Channel
20.1.8. By Region
20.2. Understanding the Procurement Process of Customers
20.3. Preferred Sales & Marketing Strategy
20.4. Prevailing Market Risks
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