1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 GEOGRAPHIC SCOPE
1.3.3 INCLUSIONS AND EXCLUSIONS
1.3.4 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 SUMMARY OF CHANGES
1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primaries
2.1.2.4 Primary sources
2.1.2.5 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.3 AUTOMATION TESTING MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
2.2.4 MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS
2.2.5 GROWTH FORECAST ASSUMPTIONS
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
2.4.1 FACTOR ASSESSMENT

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE GLOBAL MARKET
4.2 MARKET, BY COMPONENT
4.3 MARKET, BY ENDPOINT INTERFACE AND REGION

5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.2 RESTRAINTS
5.2.3 OPPORTUNITIES
5.2.4 CHALLENGES
5.3 INDUSTRY TRENDS
5.3.1 ECOSYSTEM: AUTOMATION TESTING MARKET
5.3.2 CASE STUDIES
5.3.2.1 Use Case 1
5.3.2.2 Use Case 2
5.3.2.3 Use case 3
5.3.2.4 Use Case 4
5.3.2.5 Use Case 5
5.3.3 PATENT ANALYSIS
5.3.3.1 Methodology
5.3.3.2 Types of Patents
5.3.3.3 Innovation And Patent Applications
5.3.3.3.1 Top applicants
5.3.4 VALUE CHAIN ANALYSIS
5.3.5 PORTER’S FIVE FORCES ANALYSIS
5.3.5.1 Threat of new entrants
5.3.5.2 Threat of substitutes
5.3.5.3 Bargaining power of suppliers
5.3.5.4 Bargaining power of buyers
5.3.5.5 Intensity of competitive rivalry
5.3.6 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
5.3.7 PRICING ANALYSIS
5.3.7.1 Average selling price of key players, by Application
5.3.7.2 Average selling price trend
5.3.8 TECHNOLOGY ANALYSIS
5.3.8.1 AI/ML
5.3.8.2 IoT
5.3.8.3 Blockchain
5.3.8.4 Cloud Computing
5.3.9 KEY CONFERENCES AND EVENTS IN 2022-2023
5.3.10 KEY STAKEHOLDERS AND BUYING CRITERIA
5.3.11 REGULATORY LANDSCAPE
5.3.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS

6 AUTOMATION TESTING MARKET SIZE, BY COMPONENT
6.1 INTRODUCTION
6.1.1 COMPONENT: MARKET DRIVERS
6.2 TESTING TYPE
6.4 SERVICES

7 MARKET SIZE, BY TESTING TYPE
7.1 INTRODUCTION
7.1.1 TESTING TYPE: MARKET DRIVERS
7.2 STATIC TESTING
7.3 DYNAMIC TESTING

8 AUTOMATION TESTING MARKET SIZE, BY DYNAMIC TESTING
8.1 INTRODUCTION
8.1.1 DYNAMIC TESTING : MARKET DRIVERS
8.2 FUNCTIONAL TESTING
8.3 NON-FUNCTIONAL TESTING
8.3.1 APPLICATION PROGRAMMING INTERFACE TESTING
8.3.2 SECURITY TESTING
8.3.3 PERFORMANCE TESTING
8.3.4 COMPATIBILITY TESTING
8.3.5 COMPLIANCE TESTING
8.3.6 USABILITY TESTING

9 AUTOMATION TESTING MARKET SIZE, BY SERVICES
9.1 INTRODUCTION
9.1.1 SERVICES: MARKET DRIVERS
9.2 ADVISORY AND CONSULTING SERVICES
9.3 PLANNING AND DEVELOPMENT SERVICES
9.4 SUPPORT AND MAINTENANCE SERVICES
9.5 DOCUMENTATION AND TRAINING SERVICES
9.6 IMPLEMENTATION SERVICES
9.7 MANAGED SERVICES
9.8 OTHER SERVICES

10 AUTOMATION TESTING MARKET SIZE, BY ENDPOINT INTERFACE
10.1 INTRODUCTION
10.1.1 ENDPOINT INTERFACE: MARKET DRIVERS
10.2 MOBILE
10.3 WEB
10.4 DESKTOP
10.5 EMBEDDED SOFTWARE

11 MARKET SIZE, BY ORGANIZATION SIZE
11.1 INTRODUCTION
11.1.1 ORGANIZATION SIZE: MARKET DRIVERS
11.2 SMES
11.3 LARGE ENTERPRISES

12 AUTOMATION TESTING MARKET SIZE, BY VERTICAL
12.1 INTRODUCTION
12.1.1 VERTICAL: MARKET DRIVERS
12.2 BFSI
12.3 AUTOMOTIVE
12.4 AEROSPACE AND DEFENSE
12.5 HEALTHCARE AND LIFE SCIENCES
12.6 RETAIL
12.7 TELECOM
12.8 IT & ITES
12.9 MANUFACTURING
12.10 LOGISTICS AND TRANSPORTATION
12.11 ENERGY AND UTILITIES
12.12 MEDIA AND ENTERTAINMENT
12.13 OTHER VERTICALS

13 AUTOMATION TESTING MARKET SIZE, BY REGION
13.1 INTRODUCTION
13.2 NORTH AMERICA
13.2.1 NORTH AMERICA: PESTLE ANALYSIS
13.2.2 UNITED STATES
13.2.3 CANADA
13.3 EUROPE
13.3.1 EUROPE: PESTLE ANALYSIS
13.3.2 UNITED KINGDOM
13.3.3 GERMANY
13.3.4 FRANCE
13.3.5 REST OF EUROPE
13.4 ASIA PACIFIC
13.4.1 ASIA PACIFIC: PESTLE ANALYSIS
13.4.2 CHINA
13.4.3 JAPAN
13.4.4 AUSTRALIA AND NEW ZEALAND
13.4.5 REST OF ASIA PACIFIC
13.5 MIDDLE EAST AND AFRICA
13.5.1 MIDDLE EAST AND AFRICA: PESTLE ANALYSIS
13.5.2 MIDDLE EAST
13.5.3 AFRICA
13.6 LATIN AMERICA
13.6.1 LATIN AMERICA: PESTLE ANALYSIS
13.6.2 BRAZIL
13.6.3 MEXICO
13.6.4 REST OF LATIN AMERICA

14 COMPETITIVE LANDSCAPE
14.1 OVERVIEW
14.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
14.2.1 OVERVIEW OF STRATEGIES DEPLOYED BY KEY AUTOMATION TESTING SERVICE PROVIDERS
14.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS
14.4 MARKET SHARE ANALYSIS OF TOP MARKET PLAYERS
14.5 KEY COMPANY EVALUATION QUADRANT
14.5.1 STARS
14.5.2 EMERGING LEADERS
14.5.3 PERVASIVE PLAYERS
14.5.4 PARTICIPANTS
14.6 COMPETITIVE BENCHMARKING
14.7 STARTUP/SME EVALUATION QUADRANT
14.7.1 PROGRESSIVE COMPANIES
14.7.2 RESPONSIVE COMPANIES
14.7.3 DYNAMIC COMPANIES
14.7.4 STARTING BLOCKS
14.8 COMPETITIVE SCENARIO AND TRENDS
14.8.1 PRODUCT LAUNCHES
14.8.2 DEALS
14.8.3 OTHERS

15 COMPANY PROFILES
15.1 INTRODUCTION
15.2 KEY PLAYERS
15.2.1 IBM
15.2.1.1 Business and Financial overview
15.2.1.2 Recent developments
15.2.1.3 MNM VIEW
15.2.1.3.1 Key strengths/right to win
15.2.1.3.2 Strategic choices made
15.2.1.3.3 Weaknesses and competitive threats
15.2.2 ACCENTURE
15.2.2.1 Business and Financial Overview
15.2.2.2 Recent developments
15.2.2.3 MNM VIEW
15.2.2.3.1 Key strengths/right to win
15.2.2.3.2 Strategic choices made
15.2.2.3.3 Weaknesses and competitive threats
15.2.3 MICROFOCUS
15.2.3.1 Business and Financial Overview
15.2.3.2 Recent developments
15.2.3.3 MNM VIEW
15.2.3.3.1 Key strengths/right to win
15.2.3.3.2 Strategic choices made
15.2.3.3.3 Weaknesses and competitive threats
15.2.4 CAPGEMINI
15.2.4.1 Business and Financial Overview
15.2.4.2 Recent Developments
15.2.4.3 MNM VIEW
15.2.4.3.1 Key strengths/right to win
15.2.4.3.2 Strategic choices made
15.2.4.3.3 Weaknesses and competitive threats
15.2.5 MICROSOFT
15.2.5.1 Business and Financial Overview
15.2.5.2 Recent Developments
15.2.5.3 MnM View
15.2.5.3.1 Key strengths/right to win
15.2.5.3.2 Strategic choices made
15.2.5.3.3 Weaknesses and competitive threats
15.2.6 BROADCOM
15.2.6.1 Business and Financial Overview
15.2.6.2 Recent developments
15.2.7 TRICENTIS
15.2.7.1 Business and Financial Overview
15.2.7.2 Recent developments
15.2.8 CIGNITI TECHNOLOGIES
15.2.8.1 Business and Financial Overview
15.2.8.2 Recent developments
15.2.9 KEYSIGHT TECHNOLOGIES
15.2.9.1 Business and Financial Overview
15.2.9.2 Recent developments
15.2.10 INVENSIS
15.2.11 APEXON
15.2.12 CYGNET INFOTECH
15.2.13 QUALITYKIOSK TECHNOLOGIES
15.2.14 QASOURCE
15.3 SMES/STARTUPS
15.2.15 SMARTBEAR
15.2.16 PARASO
15.3.17 SAUCE LABS
15.3.18 APPLITOOLS
15.3.19 AFOUR TECHNOLOGIES
15.3.20 CODOID INNOVATIONS
15.3.21 MOBISOFT INFOTECH
15.3.22 QT COMPANY
15.3.23 WORKSOFT
15.3.24 THINKSYS
15.3.25 ASTEGIC
15.3.26 RANOREX
15.3.27 QA MENTOR