世界のデジタル広告費市場2022年~2026年

■ 英語タイトル:Global Digital Advertisement Spending Market 2022-2026

調査会社Technavio社が発行したリサーチレポート(データ管理コード:IRTNTR73219-22)■ 発行会社/調査会社:Technavio
■ 商品コード:IRTNTR73219-22
■ 発行日:2022年4月14日
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*** レポート概要(サマリー)***

テクナビオ社は、世界のデジタル広告費市場規模が2022年から2026年まで年平均17.47%成長し、5,234.5億ドルに達すると予測しています。本調査レポートでは、デジタル広告費の世界市場について調査し、エグゼクティブサマリー、市場状況、市場規模、ファイブフォース分析、種類別(ディスプレイ広告、検索連動型広告、その他)分析、顧客状況、地域別状況、推進要因・課題・動向、企業状況、企業分析など、以下の内容を掲載しています。
・エグゼクティブサマリー
・市場状況
・市場規模
・ファイブフォース分析
・世界のデジタル広告費市場規模:種類別(ディスプレイ広告、検索連動型広告、その他)
・顧客状況
・地域別状況
・推進要因・課題・動向
・企業状況
・企業分析

Global Digital Advertisement Spending Market 2022-2026

Technavio has been monitoring the digital advertisement spending market and it is poised to grow by $ 523.45 bn during 2022-2026 progressing at a CAGR of 17.47% during the forecast period. Our report on the digital advertisement spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, evolving modern consumer demographics and demands, and the growing use of online classified ad platforms.

The digital advertisement spending market analysis includes the type segment and geographic landscape.
Technavio’s digital advertisement spending market is segmented as below:

By Type
• Display ad
• Search ad
• Others

By Geographical Landscape
• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the evolution of programmatic advertisement buying as one of the prime reasons driving the digital advertisement spending market growth during the next few years. Also, growing awareness about digital native advertising and increased spending on online video and connected TV (CTV) advertising will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on digital advertisement spending market covers the following areas:
• Digital advertisement spending market sizing
• Digital advertisement spending market forecast
• Digital advertisement spending market industry analysis

Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital advertisement spending market vendors that include Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Epsilon Data Management LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Sirius XM Holdings Inc., SXM Media, TradeDoubler AB, Verizon Communications Inc., Xaxis LLC, and Yelp Inc. Also, the digital advertisement spending market analysis report includes information on upcoming trends and challenges that
will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit – https://www.technavio.com/report/digital-advertisement-spending-market-industry-analysis

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research – both primary and secondary. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

*** レポート目次(コンテンツ)***

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary – Chart on Market Overview
o Exhibit 02: Executive Summary – Data Table on Market Overview
o Exhibit 03: Executive Summary – Chart on Global Market Characteristics
o Exhibit 04: Executive Summary – Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
o Exhibit 06: Executive Summary – Chart on Incremental Growth
o Exhibit 07: Executive Summary – Data Table on Incremental Growth
o Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 09: Parent market
o Exhibit 10: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 11: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 12: Market segments
o 3.3 Market size 2021
o 3.4 Market outlook: Forecast for 2021-2026
o Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ billion)
o Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ billion)
o Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
o Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
• 4 Five Forces Analysis
o 4.1 Five forces summary
o Exhibit 17: Five forces analysis – Comparison between2021 and 2026
o 4.2 Bargaining power of buyers
o Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
o 4.3 Bargaining power of suppliers
o Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
o 4.4 Threat of new entrants
o Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
o 4.5 Threat of substitutes
o Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
o 4.6 Threat of rivalry
o Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
o 4.7 Market condition
o Exhibit 23: Chart on Market condition – Five forces 2021 and 2026
• 5 Market Segmentation by Type
o 5.1 Market segments
o Exhibit 24: Chart on Type – Market share 2021-2026 (%)
o Exhibit 25: Data Table on Type – Market share 2021-2026 (%)
o 5.2 Comparison by Type
o Exhibit 26: Chart on Comparison by Type
o Exhibit 27: Data Table on Comparison by Type
o 5.3 Display ad – Market size and forecast 2021-2026
o Exhibit 28: Chart on Display ad – Market size and forecast 2021-2026 ($ billion)
o Exhibit 29: Data Table on Display ad – Market size and forecast 2021-2026 ($ billion)
o Exhibit 30: Chart on Display ad – Year-over-year growth 2021-2026 (%)
o Exhibit 31: Data Table on Display ad – Year-over-year growth 2021-2026 (%)
o 5.4 Search ad – Market size and forecast 2021-2026
o Exhibit 32: Chart on Search ad – Market size and forecast 2021-2026 ($ billion)
o Exhibit 33: Data Table on Search ad – Market size and forecast 2021-2026 ($ billion)
o Exhibit 34: Chart on Search ad – Year-over-year growth 2021-2026 (%)
o Exhibit 35: Data Table on Search ad – Year-over-year growth 2021-2026 (%)
o 5.5 Others – Market size and forecast 2021-2026
o Exhibit 36: Chart on Others – Market size and forecast 2021-2026 ($ billion)
o Exhibit 37: Data Table on Others – Market size and forecast 2021-2026 ($ billion)
o Exhibit 38: Chart on Others – Year-over-year growth 2021-2026 (%)
o Exhibit 39: Data Table on Others – Year-over-year growth 2021-2026 (%)
o 5.6 Market opportunity by Type
o Exhibit 40: Market opportunity by Type ($ billion)
• 6 Customer Landscape
o 6.1 Customer landscape overview
o Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 7 Geographic Landscape
o 7.1 Geographic segmentation
o Exhibit 42: Chart on Market share By Geographical Landscape 2021-2026 (%)
o Exhibit 43: Data Table on Market share By Geographical Landscape 2021-2026 (%)
o 7.2 Geographic comparison
o Exhibit 44: Chart on Geographic comparison
o Exhibit 45: Data Table on Geographic comparison
o 7.3 North America – Market size and forecast 2021-2026
o Exhibit 46: Chart on North America – Market size and forecast 2021-2026 ($ billion)
o Exhibit 47: Data Table on North America – Market size and forecast 2021-2026 ($ billion)
o Exhibit 48: Chart on North America – Year-over-year growth 2021-2026 (%)
o Exhibit 49: Data Table on North America – Year-over-year growth 2021-2026 (%)
o 7.4 APAC – Market size and forecast 2021-2026
o Exhibit 50: Chart on APAC – Market size and forecast 2021-2026 ($ billion)
o Exhibit 51: Data Table on APAC – Market size and forecast 2021-2026 ($ billion)
o Exhibit 52: Chart on APAC – Year-over-year growth 2021-2026 (%)
o Exhibit 53: Data Table on APAC – Year-over-year growth 2021-2026 (%)
o 7.5 Europe – Market size and forecast 2021-2026
o Exhibit 54: Chart on Europe – Market size and forecast 2021-2026 ($ billion)
o Exhibit 55: Data Table on Europe – Market size and forecast 2021-2026 ($ billion)
o Exhibit 56: Chart on Europe – Year-over-year growth 2021-2026 (%)
o Exhibit 57: Data Table on Europe – Year-over-year growth 2021-2026 (%)
o 7.6 South America – Market size and forecast 2021-2026
o Exhibit 58: Chart on South America – Market size and forecast 2021-2026 ($ billion)
o Exhibit 59: Data Table on South America – Market size and forecast 2021-2026 ($ billion)
o Exhibit 60: Chart on South America – Year-over-year growth 2021-2026 (%)
o Exhibit 61: Data Table on South America – Year-over-year growth 2021-2026 (%)
o 7.7 Middle East and Africa – Market size and forecast 2021-2026
o Exhibit 62: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ billion)
o Exhibit 63: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ billion)
o Exhibit 64: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
o Exhibit 65: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)
o 7.8 US – Market size and forecast 2021-2026
o Exhibit 66: Chart on US – Market size and forecast 2021-2026 ($ billion)
o Exhibit 67: Data Table on US – Market size and forecast 2021-2026 ($ billion)
o Exhibit 68: Chart on US – Year-over-year growth 2021-2026 (%)
o Exhibit 69: Data Table on US – Year-over-year growth 2021-2026 (%)
o 7.9 China – Market size and forecast 2021-2026
o Exhibit 70: Chart on China – Market size and forecast 2021-2026 ($ billion)
o Exhibit 71: Data Table on China – Market size and forecast 2021-2026 ($ billion)
o Exhibit 72: Chart on China – Year-over-year growth 2021-2026 (%)
o Exhibit 73: Data Table on China – Year-over-year growth 2021-2026 (%)
o 7.10 UK – Market size and forecast 2021-2026
o Exhibit 74: Chart on UK – Market size and forecast 2021-2026 ($ billion)
o Exhibit 75: Data Table on UK – Market size and forecast 2021-2026 ($ billion)
o Exhibit 76: Chart on UK – Year-over-year growth 2021-2026 (%)
o Exhibit 77: Data Table on UK – Year-over-year growth 2021-2026 (%)
o 7.11 Germany – Market size and forecast 2021-2026
o Exhibit 78: Chart on Germany – Market size and forecast 2021-2026 ($ billion)
o Exhibit 79: Data Table on Germany – Market size and forecast 2021-2026 ($ billion)
o Exhibit 80: Chart on Germany – Year-over-year growth 2021-2026 (%)
o Exhibit 81: Data Table on Germany – Year-over-year growth 2021-2026 (%)
o 7.12 Japan – Market size and forecast 2021-2026
o Exhibit 82: Chart on Japan – Market size and forecast 2021-2026 ($ billion)
o Exhibit 83: Data Table on Japan – Market size and forecast 2021-2026 ($ billion)
o Exhibit 84: Chart on Japan – Year-over-year growth 2021-2026 (%)
o Exhibit 85: Data Table on Japan – Year-over-year growth 2021-2026 (%)
o 7.13 Market opportunity By Geographical Landscape
o Exhibit 86: Market opportunity By Geographical Landscape ($ billion)
• 8 Drivers, Challenges, and Trends
o 8.1 Market drivers
o 8.2 Market challenges
o 8.3 Impact of drivers and challenges
o Exhibit 87: Impact of drivers and challenges in 2021 and 2026
o 8.4 Market trends
• 9 Vendor Landscape
o 9.1 Overview
o 9.2 Vendor landscape
o Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
o 9.3 Landscape disruption
o Exhibit 89: Overview on factors of disruption
o 9.4 Industry risks
o Exhibit 90: Impact of key risks on business
• 10 Vendor Analysis
o 10.1 Vendors covered
o Exhibit 91: Vendors covered
o 10.2 Market positioning of vendors
o Exhibit 92: Matrix on vendor position and classification
o 10.3 Alphabet Inc.
o Exhibit 93: Alphabet Inc. – Overview
o Exhibit 94: Alphabet Inc. – Business segments
o Exhibit 95: Alphabet Inc. – Key news
o Exhibit 96: Alphabet Inc. – Key offerings
o Exhibit 97: Alphabet Inc. – Segment focus
o 10.4 Amazon.com Inc.
o Exhibit 98: Amazon.com Inc. – Overview
o Exhibit 99: Amazon.com Inc. – Business segments
o Exhibit 100: Amazon.com Inc. – Key news
o Exhibit 101: Amazon.com Inc. – Key offerings
o Exhibit 102: Amazon.com Inc. – Segment focus
o 10.5 Baidu Inc.
o Exhibit 103: Baidu Inc. – Overview
o Exhibit 104: Baidu Inc. – Business segments
o Exhibit 105: Baidu Inc. – Key offerings
o Exhibit 106: Baidu Inc. – Segment focus
o 10.6 Dentsu Group Inc.
o Exhibit 107: Dentsu Group Inc. – Overview
o Exhibit 108: Dentsu Group Inc. – Product / Service
o Exhibit 109: Dentsu Group Inc. – Key news
o Exhibit 110: Dentsu Group Inc. – Key offerings
o 10.7 Epsilon Data Management LLC
o Exhibit 111: Epsilon Data Management LLC – Overview
o Exhibit 112: Epsilon Data Management LLC – Product / Service
o Exhibit 113: Epsilon Data Management LLC – Key offerings
o 10.8 InterActiveCorp
o Exhibit 114: InterActiveCorp – Overview
o Exhibit 115: InterActiveCorp – Business segments
o Exhibit 116: InterActiveCorp – Key news
o Exhibit 117: InterActiveCorp – Key offerings
o Exhibit 118: InterActiveCorp – Segment focus
o 10.9 Meta Platforms Inc.
o Exhibit 119: Meta Platforms Inc. – Overview
o Exhibit 120: Meta Platforms Inc. – Business segments
o Exhibit 121: Meta Platforms Inc. – Key news
o Exhibit 122: Meta Platforms Inc. – Key offerings
o Exhibit 123: Meta Platforms Inc. – Segment focus
o 10.10 Microsoft Corp.
o Exhibit 124: Microsoft Corp. – Overview
o Exhibit 125: Microsoft Corp. – Business segments
o Exhibit 126: Microsoft Corp. – Key news
o Exhibit 127: Microsoft Corp. – Key offerings
o Exhibit 128: Microsoft Corp. – Segment focus
o 10.11 Sirius XM Holdings Inc.
o Exhibit 129: Sirius XM Holdings Inc. – Overview
o Exhibit 130: Sirius XM Holdings Inc. – Business segments
o Exhibit 131: Sirius XM Holdings Inc. – Key offerings
o Exhibit 132: Sirius XM Holdings Inc. – Segment focus
o 10.12 Verizon Communications Inc.
o Exhibit 133: Verizon Communications Inc. – Overview
o Exhibit 134: Verizon Communications Inc. – Business segments
o Exhibit 135: Verizon Communications Inc. – Key offerings
o Exhibit 136: Verizon Communications Inc. – Segment focus
• 11 Appendix
o 11.1 Scope of the report
o 11.2 Inclusions and exclusions checklist
o Exhibit 137: Inclusions checklist
o Exhibit 138: Exclusions checklist
o 11.3 Currency conversion rates for US$
o Exhibit 139: Currency conversion rates for US$
o 11.4 Research methodology
o Exhibit 140: Research methodology
o Exhibit 141: Validation techniques employed for market sizing
o Exhibit 142: Information sources
o 11.5 List of abbreviations
o Exhibit 143: List of abbreviations

Exhibits:
Exhibits1: Executive Summary – Chart on Market Overview
Exhibits2: Executive Summary – Data Table on Market Overview
Exhibits3: Executive Summary – Chart on Global Market Characteristics
Exhibits4: Executive Summary – Chart on Market By Geographical Landscape
Exhibits5: Executive Summary – Chart on Market Segmentation by Type
Exhibits6: Executive Summary – Chart on Incremental Growth
Exhibits7: Executive Summary – Data Table on Incremental Growth
Exhibits8: Executive Summary – Chart on Vendor Market Positioning
Exhibits9: Parent market
Exhibits10: Market Characteristics
Exhibits11: Offerings of vendors included in the market definition
Exhibits12: Market segments
Exhibits13: Chart on Global – Market size and forecast 2021-2026 ($ billion)
Exhibits14: Data Table on Global – Market size and forecast 2021-2026 ($ billion)
Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits17: Five forces analysis – Comparison between2021 and 2026
Exhibits18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
Exhibits19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
Exhibits20: Threat of new entrants – Impact of key factors in 2021 and 2026
Exhibits21: Threat of substitutes – Impact of key factors in 2021 and 2026
Exhibits22: Threat of rivalry – Impact of key factors in 2021 and 2026
Exhibits23: Chart on Market condition – Five forces 2021 and 2026
Exhibits24: Chart on Type – Market share 2021-2026 (%)
Exhibits25: Data Table on Type – Market share 2021-2026 (%)
Exhibits26: Chart on Comparison by Type
Exhibits27: Data Table on Comparison by Type
Exhibits28: Chart on Display ad – Market size and forecast 2021-2026 ($ billion)
Exhibits29: Data Table on Display ad – Market size and forecast 2021-2026 ($ billion)
Exhibits30: Chart on Display ad – Year-over-year growth 2021-2026 (%)
Exhibits31: Data Table on Display ad – Year-over-year growth 2021-2026 (%)
Exhibits32: Chart on Search ad – Market size and forecast 2021-2026 ($ billion)
Exhibits33: Data Table on Search ad – Market size and forecast 2021-2026 ($ billion)
Exhibits34: Chart on Search ad – Year-over-year growth 2021-2026 (%)
Exhibits35: Data Table on Search ad – Year-over-year growth 2021-2026 (%)
Exhibits36: Chart on Others – Market size and forecast 2021-2026 ($ billion)
Exhibits37: Data Table on Others – Market size and forecast 2021-2026 ($ billion)
Exhibits38: Chart on Others – Year-over-year growth 2021-2026 (%)
Exhibits39: Data Table on Others – Year-over-year growth 2021-2026 (%)
Exhibits40: Market opportunity by Type ($ billion)
Exhibits41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits42: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibits43: Data Table on Market share By Geographical Landscape 2021-2026 (%)
Exhibits44: Chart on Geographic comparison
Exhibits45: Data Table on Geographic comparison
Exhibits46: Chart on North America – Market size and forecast 2021-2026 ($ billion)
Exhibits47: Data Table on North America – Market size and forecast 2021-2026 ($ billion)
Exhibits48: Chart on North America – Year-over-year growth 2021-2026 (%)
Exhibits49: Data Table on North America – Year-over-year growth 2021-2026 (%)
Exhibits50: Chart on APAC – Market size and forecast 2021-2026 ($ billion)
Exhibits51: Data Table on APAC – Market size and forecast 2021-2026 ($ billion)
Exhibits52: Chart on APAC – Year-over-year growth 2021-2026 (%)
Exhibits53: Data Table on APAC – Year-over-year growth 2021-2026 (%)
Exhibits54: Chart on Europe – Market size and forecast 2021-2026 ($ billion)
Exhibits55: Data Table on Europe – Market size and forecast 2021-2026 ($ billion)
Exhibits56: Chart on Europe – Year-over-year growth 2021-2026 (%)
Exhibits57: Data Table on Europe – Year-over-year growth 2021-2026 (%)
Exhibits58: Chart on South America – Market size and forecast 2021-2026 ($ billion)
Exhibits59: Data Table on South America – Market size and forecast 2021-2026 ($ billion)
Exhibits60: Chart on South America – Year-over-year growth 2021-2026 (%)
Exhibits61: Data Table on South America – Year-over-year growth 2021-2026 (%)
Exhibits62: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ billion)
Exhibits63: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ billion)
Exhibits64: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
Exhibits65: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)
Exhibits66: Chart on US – Market size and forecast 2021-2026 ($ billion)
Exhibits67: Data Table on US – Market size and forecast 2021-2026 ($ billion)
Exhibits68: Chart on US – Year-over-year growth 2021-2026 (%)
Exhibits69: Data Table on US – Year-over-year growth 2021-2026 (%)
Exhibits70: Chart on China – Market size and forecast 2021-2026 ($ billion)
Exhibits71: Data Table on China – Market size and forecast 2021-2026 ($ billion)
Exhibits72: Chart on China – Year-over-year growth 2021-2026 (%)
Exhibits73: Data Table on China – Year-over-year growth 2021-2026 (%)
Exhibits74: Chart on UK – Market size and forecast 2021-2026 ($ billion)
Exhibits75: Data Table on UK – Market size and forecast 2021-2026 ($ billion)
Exhibits76: Chart on UK – Year-over-year growth 2021-2026 (%)
Exhibits77: Data Table on UK – Year-over-year growth 2021-2026 (%)
Exhibits78: Chart on Germany – Market size and forecast 2021-2026 ($ billion)
Exhibits79: Data Table on Germany – Market size and forecast 2021-2026 ($ billion)
Exhibits80: Chart on Germany – Year-over-year growth 2021-2026 (%)
Exhibits81: Data Table on Germany – Year-over-year growth 2021-2026 (%)
Exhibits82: Chart on Japan – Market size and forecast 2021-2026 ($ billion)
Exhibits83: Data Table on Japan – Market size and forecast 2021-2026 ($ billion)
Exhibits84: Chart on Japan – Year-over-year growth 2021-2026 (%)
Exhibits85: Data Table on Japan – Year-over-year growth 2021-2026 (%)
Exhibits86: Market opportunity By Geographical Landscape ($ billion)
Exhibits87: Impact of drivers and challenges in 2021 and 2026
Exhibits88: Overview on Criticality of inputs and Factors of differentiation
Exhibits89: Overview on factors of disruption
Exhibits90: Impact of key risks on business
Exhibits91: Vendors covered
Exhibits92: Matrix on vendor position and classification
Exhibits93: Alphabet Inc. – Overview
Exhibits94: Alphabet Inc. – Business segments
Exhibits95: Alphabet Inc. – Key news
Exhibits96: Alphabet Inc. – Key offerings
Exhibits97: Alphabet Inc. – Segment focus
Exhibits98: Amazon.com Inc. – Overview
Exhibits99: Amazon.com Inc. – Business segments
Exhibits100: Amazon.com Inc. – Key news
Exhibits101: Amazon.com Inc. – Key offerings
Exhibits102: Amazon.com Inc. – Segment focus
Exhibits103: Baidu Inc. – Overview
Exhibits104: Baidu Inc. – Business segments
Exhibits105: Baidu Inc. – Key offerings
Exhibits106: Baidu Inc. – Segment focus
Exhibits107: Dentsu Group Inc. – Overview
Exhibits108: Dentsu Group Inc. – Product / Service
Exhibits109: Dentsu Group Inc. – Key news
Exhibits110: Dentsu Group Inc. – Key offerings
Exhibits111: Epsilon Data Management LLC – Overview
Exhibits112: Epsilon Data Management LLC – Product / Service
Exhibits113: Epsilon Data Management LLC – Key offerings
Exhibits114: InterActiveCorp – Overview
Exhibits115: InterActiveCorp – Business segments
Exhibits116: InterActiveCorp – Key news
Exhibits117: InterActiveCorp – Key offerings
Exhibits118: InterActiveCorp – Segment focus
Exhibits119: Meta Platforms Inc. – Overview
Exhibits120: Meta Platforms Inc. – Business segments
Exhibits121: Meta Platforms Inc. – Key news
Exhibits122: Meta Platforms Inc. – Key offerings
Exhibits123: Meta Platforms Inc. – Segment focus
Exhibits124: Microsoft Corp. – Overview
Exhibits125: Microsoft Corp. – Business segments
Exhibits126: Microsoft Corp. – Key news
Exhibits127: Microsoft Corp. – Key offerings
Exhibits128: Microsoft Corp. – Segment focus
Exhibits129: Sirius XM Holdings Inc. – Overview
Exhibits130: Sirius XM Holdings Inc. – Business segments
Exhibits131: Sirius XM Holdings Inc. – Key offerings
Exhibits132: Sirius XM Holdings Inc. – Segment focus
Exhibits133: Verizon Communications Inc. – Overview
Exhibits134: Verizon Communications Inc. – Business segments
Exhibits135: Verizon Communications Inc. – Key offerings
Exhibits136: Verizon Communications Inc. – Segment focus
Exhibits137: Inclusions checklist
Exhibits138: Exclusions checklist
Exhibits139: Currency conversion rates for US$
Exhibits140: Research methodology
Exhibits141: Validation techniques employed for market sizing
Exhibits142: Information sources
Exhibits143: List of abbreviations



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