1 Market Overview
1.1 Dry Beer Introduction
1.2 Market Analysis by Type
1.2.1 Overview: Global Dry Beer Revenue by Type: 2017 Versus 2021 Versus 2028
1.2.2 Pasteurimd Beer
1.2.3 Draft Beer
1.3 Market Analysis by Application
1.3.1 Overview: Global Dry Beer Revenue by Application: 2017 Versus 2021 Versus 2028
1.3.2 Supermarket & Mall
1.3.3 Brandstore
1.3.4 E-commerce
1.3.5 Others
1.4 Global Dry Beer Market Size & Forecast
1.4.1 Global Dry Beer Sales in Value (2017 & 2021 & 2028)
1.4.2 Global Dry Beer Sales in Volume (2017-2028)
1.4.3 Global Dry Beer Price (2017-2028)
1.5 Global Dry Beer Production Capacity Analysis
1.5.1 Global Dry Beer Total Production Capacity (2017-2028)
1.5.2 Global Dry Beer Production Capacity by Geographic Region
1.6 Market Drivers, Restraints and Trends
1.6.1 Dry Beer Market Drivers
1.6.2 Dry Beer Market Restraints
1.6.3 Dry Beer Trends Analysis
2 Manufacturers Profiles
2.1 Budweiser
2.1.1 Budweiser Details
2.1.2 Budweiser Major Business
2.1.3 Budweiser Dry Beer Product and Services
2.1.4 Budweiser Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.2 Modelo
2.2.1 Modelo Details
2.2.2 Modelo Major Business
2.2.3 Modelo Dry Beer Product and Services
2.2.4 Modelo Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.3 Heineken
2.3.1 Heineken Details
2.3.2 Heineken Major Business
2.3.3 Heineken Dry Beer Product and Services
2.3.4 Heineken Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.4 Coors
2.4.1 Coors Details
2.4.2 Coors Major Business
2.4.3 Coors Dry Beer Product and Services
2.4.4 Coors Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.5 Stella
2.5.1 Stella Details
2.5.2 Stella Major Business
2.5.3 Stella Dry Beer Product and Services
2.5.4 Stella Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.6 Corona
2.6.1 Corona Details
2.6.2 Corona Major Business
2.6.3 Corona Dry Beer Product and Services
2.6.4 Corona Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.7 Hite
2.7.1 Hite Details
2.7.2 Hite Major Business
2.7.3 Hite Dry Beer Product and Services
2.7.4 Hite Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.8 Beck’s
2.8.1 Beck’s Details
2.8.2 Beck’s Major Business
2.8.3 Beck’s Dry Beer Product and Services
2.8.4 Beck’s Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
2.9 Miller
2.9.1 Miller Details
2.9.2 Miller Major Business
2.9.3 Miller Dry Beer Product and Services
2.9.4 Miller Dry Beer Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)
3 Dry Beer Breakdown Data by Manufacturer
3.1 Global Dry Beer Sales in Volume by Manufacturer (2019, 2020, 2021, and 2022)
3.2 Global Dry Beer Revenue by Manufacturer (2019, 2020, 2021, and 2022)
3.3 Key Manufacturer Market Position in Dry Beer
3.4 Market Concentration Rate
3.4.1 Top 3 Dry Beer Manufacturer Market Share in 2021
3.4.2 Top 6 Dry Beer Manufacturer Market Share in 2021
3.5 Global Dry Beer Production Capacity by Company: 2021 VS 2022
3.6 Manufacturer by Geography: Head Office and Dry Beer Production Site
3.7 New Entrant and Capacity Expansion Plans
3.8 Mergers & Acquisitions
4 Market Analysis by Region
4.1 Global Dry Beer Market Size by Region
4.1.1 Global Dry Beer Sales in Volume by Region (2017-2028)
4.1.2 Global Dry Beer Revenue by Region (2017-2028)
4.2 North America Dry Beer Revenue (2017-2028)
4.3 Europe Dry Beer Revenue (2017-2028)
4.4 Asia-Pacific Dry Beer Revenue (2017-2028)
4.5 South America Dry Beer Revenue (2017-2028)
4.6 Middle East and Africa Dry Beer Revenue (2017-2028)
5 Market Segment by Type
5.1 Global Dry Beer Sales in Volume by Type (2017-2028)
5.2 Global Dry Beer Revenue by Type (2017-2028)
5.3 Global Dry Beer Price by Type (2017-2028)
6 Market Segment by Application
6.1 Global Dry Beer Sales in Volume by Application (2017-2028)
6.2 Global Dry Beer Revenue by Application (2017-2028)
6.3 Global Dry Beer Price by Application (2017-2028)
7 North America by Country, by Type, and by Application
7.1 North America Dry Beer Sales by Type (2017-2028)
7.2 North America Dry Beer Sales by Application (2017-2028)
7.3 North America Dry Beer Market Size by Country
7.3.1 North America Dry Beer Sales in Volume by Country (2017-2028)
7.3.2 North America Dry Beer Revenue by Country (2017-2028)
7.3.3 United States Market Size and Forecast (2017-2028)
7.3.4 Canada Market Size and Forecast (2017-2028)
7.3.5 Mexico Market Size and Forecast (2017-2028)
8 Europe by Country, by Type, and by Application
8.1 Europe Dry Beer Sales by Type (2017-2028)
8.2 Europe Dry Beer Sales by Application (2017-2028)
8.3 Europe Dry Beer Market Size by Country
8.3.1 Europe Dry Beer Sales in Volume by Country (2017-2028)
8.3.2 Europe Dry Beer Revenue by Country (2017-2028)
8.3.3 Germany Market Size and Forecast (2017-2028)
8.3.4 France Market Size and Forecast (2017-2028)
8.3.5 United Kingdom Market Size and Forecast (2017-2028)
8.3.6 Russia Market Size and Forecast (2017-2028)
8.3.7 Italy Market Size and Forecast (2017-2028)
9 Asia-Pacific by Region, by Type, and by Application
9.1 Asia-Pacific Dry Beer Sales by Type (2017-2028)
9.2 Asia-Pacific Dry Beer Sales by Application (2017-2028)
9.3 Asia-Pacific Dry Beer Market Size by Region
9.3.1 Asia-Pacific Dry Beer Sales in Volume by Region (2017-2028)
9.3.2 Asia-Pacific Dry Beer Revenue by Region (2017-2028)
9.3.3 China Market Size and Forecast (2017-2028)
9.3.4 Japan Market Size and Forecast (2017-2028)
9.3.5 Korea Market Size and Forecast (2017-2028)
9.3.6 India Market Size and Forecast (2017-2028)
9.3.7 Southeast Asia Market Size and Forecast (2017-2028)
9.3.8 Australia Market Size and Forecast (2017-2028)
10 South America by Region, by Type, and by Application
10.1 South America Dry Beer Sales by Type (2017-2028)
10.2 South America Dry Beer Sales by Application (2017-2028)
10.3 South America Dry Beer Market Size by Country
10.3.1 South America Dry Beer Sales in Volume by Country (2017-2028)
10.3.2 South America Dry Beer Revenue by Country (2017-2028)
10.3.3 Brazil Market Size and Forecast (2017-2028)
10.3.4 Argentina Market Size and Forecast (2017-2028)
11 Middle East & Africa by Country, by Type, and by Application
11.1 Middle East & Africa Dry Beer Sales by Type (2017-2028)
11.2 Middle East & Africa Dry Beer Sales by Application (2017-2028)
11.3 Middle East & Africa Dry Beer Market Size by Country
11.3.1 Middle East & Africa Dry Beer Sales in Volume by Country (2017-2028)
11.3.2 Middle East & Africa Dry Beer Revenue by Country (2017-2028)
11.3.3 Turkey Market Size and Forecast (2017-2028)
11.3.4 Egypt Market Size and Forecast (2017-2028)
11.3.5 Saudi Arabia Market Size and Forecast (2017-2028)
11.3.6 South Africa Market Size and Forecast (2017-2028)
12 Raw Material and Industry Chain
12.1 Raw Material of Dry Beer and Key Manufacturers
12.2 Manufacturing Costs Percentage of Dry Beer
12.3 Dry Beer Production Process
12.4 Dry Beer Industrial Chain
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.2 Dry Beer Typical Distributors
13.3 Dry Beer Typical Customers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Research Process and Data Source
15.3 Disclaimer
Table 1. Global Dry Beer Revenue by Type, (USD Million), 2017 & 2021 & 2028
Table 2. Global Dry Beer Revenue by Application, (USD Million), 2017 & 2021 & 2028
Table 3. Budweiser Basic Information, Manufacturing Base and Competitors
Table 4. Budweiser Major Business
Table 5. Budweiser Dry Beer Product and Services
Table 6. Budweiser Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 7. Modelo Basic Information, Manufacturing Base and Competitors
Table 8. Modelo Major Business
Table 9. Modelo Dry Beer Product and Services
Table 10. Modelo Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 11. Heineken Basic Information, Manufacturing Base and Competitors
Table 12. Heineken Major Business
Table 13. Heineken Dry Beer Product and Services
Table 14. Heineken Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 15. Coors Basic Information, Manufacturing Base and Competitors
Table 16. Coors Major Business
Table 17. Coors Dry Beer Product and Services
Table 18. Coors Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 19. Stella Basic Information, Manufacturing Base and Competitors
Table 20. Stella Major Business
Table 21. Stella Dry Beer Product and Services
Table 22. Stella Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 23. Corona Basic Information, Manufacturing Base and Competitors
Table 24. Corona Major Business
Table 25. Corona Dry Beer Product and Services
Table 26. Corona Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 27. Hite Basic Information, Manufacturing Base and Competitors
Table 28. Hite Major Business
Table 29. Hite Dry Beer Product and Services
Table 30. Hite Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 31. Beck's Basic Information, Manufacturing Base and Competitors
Table 32. Beck's Major Business
Table 33. Beck's Dry Beer Product and Services
Table 34. Beck's Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 35. Miller Basic Information, Manufacturing Base and Competitors
Table 36. Miller Major Business
Table 37. Miller Dry Beer Product and Services
Table 38. Miller Dry Beer Sales (K Units), Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)
Table 39. Global Dry Beer Sales by Manufacturer (2019, 2020, 2021, and 2022) & (K Units)
Table 40. Global Dry Beer Revenue by Manufacturer (2019, 2020, 2021, and 2022) & (USD Million)
Table 41. Market Position of Manufacturers in Dry Beer, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2021
Table 42. Global Dry Beer Production Capacity by Company, (K Units): 2020 VS 2021
Table 43. Head Office and Dry Beer Production Site of Key Manufacturer
Table 44. Dry Beer New Entrant and Capacity Expansion Plans
Table 45. Dry Beer Mergers & Acquisitions in the Past Five Years
Table 46. Global Dry Beer Sales by Region (2017-2022) & (K Units)
Table 47. Global Dry Beer Sales by Region (2023-2028) & (K Units)
Table 48. Global Dry Beer Revenue by Region (2017-2022) & (USD Million)
Table 49. Global Dry Beer Revenue by Region (2023-2028) & (USD Million)
Table 50. Global Dry Beer Sales by Type (2017-2022) & (K Units)
Table 51. Global Dry Beer Sales by Type (2023-2028) & (K Units)
Table 52. Global Dry Beer Revenue by Type (2017-2022) & (USD Million)
Table 53. Global Dry Beer Revenue by Type (2023-2028) & (USD Million)
Table 54. Global Dry Beer Price by Type (2017-2022) & (USD/Unit)
Table 55. Global Dry Beer Price by Type (2023-2028) & (USD/Unit)
Table 56. Global Dry Beer Sales by Application (2017-2022) & (K Units)
Table 57. Global Dry Beer Sales by Application (2023-2028) & (K Units)
Table 58. Global Dry Beer Revenue by Application (2017-2022) & (USD Million)
Table 59. Global Dry Beer Revenue by Application (2023-2028) & (USD Million)
Table 60. Global Dry Beer Price by Application (2017-2022) & (USD/Unit)
Table 61. Global Dry Beer Price by Application (2023-2028) & (USD/Unit)
Table 62. North America Dry Beer Sales by Country (2017-2022) & (K Units)
Table 63. North America Dry Beer Sales by Country (2023-2028) & (K Units)
Table 64. North America Dry Beer Revenue by Country (2017-2022) & (USD Million)
Table 65. North America Dry Beer Revenue by Country (2023-2028) & (USD Million)
Table 66. North America Dry Beer Sales by Type (2017-2022) & (K Units)
Table 67. North America Dry Beer Sales by Type (2023-2028) & (K Units)
Table 68. North America Dry Beer Sales by Application (2017-2022) & (K Units)
Table 69. North America Dry Beer Sales by Application (2023-2028) & (K Units)
Table 70. Europe Dry Beer Sales by Country (2017-2022) & (K Units)
Table 71. Europe Dry Beer Sales by Country (2023-2028) & (K Units)
Table 72. Europe Dry Beer Revenue by Country (2017-2022) & (USD Million)
Table 73. Europe Dry Beer Revenue by Country (2023-2028) & (USD Million)
Table 74. Europe Dry Beer Sales by Type (2017-2022) & (K Units)
Table 75. Europe Dry Beer Sales by Type (2023-2028) & (K Units)
Table 76. Europe Dry Beer Sales by Application (2017-2022) & (K Units)
Table 77. Europe Dry Beer Sales by Application (2023-2028) & (K Units)
Table 78. Asia-Pacific Dry Beer Sales by Region (2017-2022) & (K Units)
Table 79. Asia-Pacific Dry Beer Sales by Region (2023-2028) & (K Units)
Table 80. Asia-Pacific Dry Beer Revenue by Region (2017-2022) & (USD Million)
Table 81. Asia-Pacific Dry Beer Revenue by Region (2023-2028) & (USD Million)
Table 82. Asia-Pacific Dry Beer Sales by Type (2017-2022) & (K Units)
Table 83. Asia-Pacific Dry Beer Sales by Type (2023-2028) & (K Units)
Table 84. Asia-Pacific Dry Beer Sales by Application (2017-2022) & (K Units)
Table 85. Asia-Pacific Dry Beer Sales by Application (2023-2028) & (K Units)
Table 86. South America Dry Beer Sales by Country (2017-2022) & (K Units)
Table 87. South America Dry Beer Sales by Country (2023-2028) & (K Units)
Table 88. South America Dry Beer Revenue by Country (2017-2022) & (USD Million)
Table 89. South America Dry Beer Revenue by Country (2023-2028) & (USD Million)
Table 90. South America Dry Beer Sales by Type (2017-2022) & (K Units)
Table 91. South America Dry Beer Sales by Type (2023-2028) & (K Units)
Table 92. South America Dry Beer Sales by Application (2017-2022) & (K Units)
Table 93. South America Dry Beer Sales by Application (2023-2028) & (K Units)
Table 94. Middle East & Africa Dry Beer Sales by Region (2017-2022) & (K Units)
Table 95. Middle East & Africa Dry Beer Sales by Region (2023-2028) & (K Units)
Table 96. Middle East & Africa Dry Beer Revenue by Region (2017-2022) & (USD Million)
Table 97. Middle East & Africa Dry Beer Revenue by Region (2023-2028) & (USD Million)
Table 98. Middle East & Africa Dry Beer Sales by Type (2017-2022) & (K Units)
Table 99. Middle East & Africa Dry Beer Sales by Type (2023-2028) & (K Units)
Table 100. Middle East & Africa Dry Beer Sales by Application (2017-2022) & (K Units)
Table 101. Middle East & Africa Dry Beer Sales by Application (2023-2028) & (K Units)
Table 102. Dry Beer Raw Material
Table 103. Key Manufacturers of Dry Beer Raw Materials
Table 104. Direct Channel Pros & Cons
Table 105. Indirect Channel Pros & Cons
Table 106. Dry Beer Typical Distributors
Table 107. Dry Beer Typical Customers
List of Figures
Figure 1. Dry Beer Picture
Figure 2. Global Dry Beer Revenue Market Share by Type in 2021
Figure 3. Pasteurimd Beer
Figure 4. Draft Beer
Figure 5. Global Dry Beer Revenue Market Share by Application in 2021
Figure 6. Supermarket & Mall
Figure 7. Brandstore
Figure 8. E-commerce
Figure 9. Others
Figure 10. Global Dry Beer Revenue, (USD Million) & (K Units): 2017 & 2021 & 2028
Figure 11. Global Dry Beer Revenue and Forecast (2017-2028) & (USD Million)
Figure 12. Global Dry Beer Sales (2017-2028) & (K Units)
Figure 13. Global Dry Beer Price (2017-2028) & (USD/Unit)
Figure 14. Global Dry Beer Production Capacity (2017-2028) & (K Units)
Figure 15. Global Dry Beer Production Capacity by Geographic Region: 2022 VS 2028
Figure 16. Dry Beer Market Drivers
Figure 17. Dry Beer Market Restraints
Figure 18. Dry Beer Market Trends
Figure 19. Global Dry Beer Sales Market Share by Manufacturer in 2021
Figure 20. Global Dry Beer Revenue Market Share by Manufacturer in 2021
Figure 21. Dry Beer Market Share by Company Type (Tier 1, Tier 2, and Tier 3) in 2021
Figure 22. Top 3 Dry Beer Manufacturer (Revenue) Market Share in 2021
Figure 23. Top 6 Dry Beer Manufacturer (Revenue) Market Share in 2021
Figure 24. Global Dry Beer Sales Market Share by Region (2017-2028)
Figure 25. Global Dry Beer Revenue Market Share by Region (2017-2028)
Figure 26. North America Dry Beer Revenue (2017-2028) & (USD Million)
Figure 27. Europe Dry Beer Revenue (2017-2028) & (USD Million)
Figure 28. Asia-Pacific Dry Beer Revenue (2017-2028) & (USD Million)
Figure 29. South America Dry Beer Revenue (2017-2028) & (USD Million)
Figure 30. Middle East & Africa Dry Beer Revenue (2017-2028) & (USD Million)
Figure 31. Global Dry Beer Sales Market Share by Type (2017-2028)
Figure 32. Global Dry Beer Revenue Market Share by Type (2017-2028)
Figure 33. Global Dry Beer Price by Type (2017-2028) & (USD/Unit)
Figure 34. Global Dry Beer Sales Market Share by Application (2017-2028)
Figure 35. Global Dry Beer Revenue Market Share by Application (2017-2028)
Figure 36. Global Dry Beer Price by Application (2017-2028) & (USD/Unit)
Figure 37. North America Dry Beer Sales Market Share by Type (2017-2028)
Figure 38. North America Dry Beer Sales Market Share by Application (2017-2028)
Figure 39. North America Dry Beer Sales Market Share by Country (2017-2028)
Figure 40. North America Dry Beer Revenue Market Share by Country (2017-2028)
Figure 41. United States Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 42. Canada Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 43. Mexico Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 44. Europe Dry Beer Sales Market Share by Type (2017-2028)
Figure 45. Europe Dry Beer Sales Market Share by Application (2017-2028)
Figure 46. Europe Dry Beer Sales Market Share by Country (2017-2028)
Figure 47. Europe Dry Beer Revenue Market Share by Country (2017-2028)
Figure 48. Germany Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 49. France Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 50. United Kingdom Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 51. Russia Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 52. Italy Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 53. Asia-Pacific Dry Beer Sales Market Share by Region (2017-2028)
Figure 54. Asia-Pacific Dry Beer Sales Market Share by Application (2017-2028)
Figure 55. Asia-Pacific Dry Beer Sales Market Share by Region (2017-2028)
Figure 56. Asia-Pacific Dry Beer Revenue Market Share by Region (2017-2028)
Figure 57. China Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 58. Japan Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 59. Korea Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 60. India Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 61. Southeast Asia Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 62. Australia Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 63. South America Dry Beer Sales Market Share by Type (2017-2028)
Figure 64. South America Dry Beer Sales Market Share by Application (2017-2028)
Figure 65. South America Dry Beer Sales Market Share by Country (2017-2028)
Figure 66. South America Dry Beer Revenue Market Share by Country (2017-2028)
Figure 67. Brazil Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 68. Argentina Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 69. Middle East & Africa Dry Beer Sales Market Share by Type (2017-2028)
Figure 70. Middle East & Africa Dry Beer Sales Market Share by Application (2017-2028)
Figure 71. Middle East & Africa Dry Beer Sales Market Share by Region (2017-2028)
Figure 72. Middle East & Africa Dry Beer Revenue Market Share by Region (2017-2028)
Figure 73. Turkey Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 74. Egypt Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 75. Saudi Arabia Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 76. South Africa Dry Beer Revenue and Growth Rate (2017-2028) & (USD Million)
Figure 77. Manufacturing Cost Structure Analysis of Dry Beer in 2021
Figure 78. Manufacturing Process Analysis of Dry Beer
Figure 79. Dry Beer Industrial Chain
Figure 80. Sales Channel: Direct Channel vs Indirect Channel
Figure 81. Methodology
Figure 82. Research Process and Data Source
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