1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップアプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要業界動向
5 機能性飲料の世界市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 市場予測
6 種類別市場内訳
6.1 エナジードリンク
6.1.1 市場動向
6.1.2 市場予測
6.2 スポーツドリンク
6.2.1 市場動向
6.2.2 市場予測
6.3 乳性飲料
6.3.1 市場動向
6.3.2 市場予測
6.4 ジュース
6.4.1 市場動向
6.4.2 市場予測
6.5 その他
6.5.1 市場動向
6.5.2 市場予測
7 流通チャネル別市場
7.1 スーパーマーケットとハイパーマーケット
7.1.1 市場動向
7.1.2 市場予測
7.2 専門店
7.2.1 市場動向
7.2.2 市場予測
7.3 Eコマース
7.3.1 市場動向
7.3.2 市場予測
7.4 その他
7.4.1 市場動向
7.4.2 市場予測
8 エンドユーザー別市場
8.1 アスリート
8.1.1 市場動向
8.1.2 市場予測
8.2 フィットネスライフスタイルユーザー
8.2.1 市場動向
8.2.2 市場予測
8.3 その他
8.3.1 市場動向
8.3.2 市場予測
9 地域別市場内訳
9.1 北米
9.1.1 米国
9.1.1.1 市場動向
9.1.1.2 市場予測
9.1.2 カナダ
9.1.2.1 市場動向
9.1.2.2 市場予測
9.2 アジア太平洋
9.2.1 中国
9.2.1.1 市場動向
9.2.1.2 市場予測
9.2.2 日本
9.2.2.1 市場動向
9.2.2.2 市場予測
9.2.3 インド
9.2.3.1 市場動向
9.2.3.2 市場予測
9.2.4 韓国
9.2.4.1 市場動向
9.2.4.2 市場予測
9.2.5 オーストラリア
9.2.5.1 市場動向
9.2.5.2 市場予測
9.2.6 インドネシア
9.2.6.1 市場動向
9.2.6.2 市場予測
9.2.7 その他
9.2.7.1 市場動向
9.2.7.2 市場予測
9.3 ヨーロッパ
9.3.1 ドイツ
9.3.1.1 市場動向
9.3.1.2 市場予測
9.3.2 フランス
9.3.2.1 市場動向
9.3.2.2 市場予測
9.3.3 イギリス
9.3.3.1 市場動向
9.3.3.2 市場予測
9.3.4 イタリア
9.3.4.1 市場動向
9.3.4.2 市場予測
9.3.5 スペイン
9.3.5.1 市場動向
9.3.5.2 市場予測
9.3.6 ロシア
9.3.6.1 市場動向
9.3.6.2 市場予測
9.3.7 その他
9.3.7.1 市場動向
9.3.7.2 市場予測
9.4 中南米
9.4.1 ブラジル
9.4.1.1 市場動向
9.4.1.2 市場予測
9.4.2 メキシコ
9.4.2.1 市場動向
9.4.2.2 市場予測
9.4.3 その他
9.4.3.1 市場動向
9.4.3.2 市場予測
9.5 中東・アフリカ
9.5.1 市場動向
9.5.2 国別市場内訳
9.5.3 市場予測
10 SWOT分析
10.1 概要
10.2 長所
10.3 弱点
10.4 機会
10.5 脅威
11 バリューチェーン分析
12 ポーターズファイブフォース分析
12.1 概要
12.2 買い手の交渉力
12.3 供給者の交渉力
12.4 競争の程度
12.5 新規参入の脅威
12.6 代替品の脅威
13 価格分析
14 競争環境
14.1 市場構造
14.2 主要プレーヤー
14.3 主要プレーヤーのプロフィール
Amway Corp.
Campbell Soup Company
Clif Bar & Company
GNC Holdings LLC （Harbin Pharmaceutical Group Co. Ltd）
The Kraft Heinz Company
Monster Beverage Corporation
National Beverage Corp.
Pepsico Inc.
Red Bull GmbH
The Coca-Cola Company

The global functional beverages market size reached USD 143.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 238.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.73% during 2025-2033. The rising demand for functional beverages among the geriatric population, the growing popularity of premium beverages, and the widespread product adoption by athletes and health-conscious individuals are some of the major factors propelling the market.

Functional beverages are a category of drinks offering specific health benefits due to their added functional ingredients. These beverages are formulated to provide consumers with refreshments while targeting areas such as energy, immunity, digestion, or mental focus. They include several products, such as energy drinks fortified with vitamins and caffeine, probiotic-rich kombuchas for digestive health, and antioxidant-packed fruit juices. They may contain ingredients such as herbs, vitamins, minerals, amino acids, or probiotics, each designed to serve a particular purpose. As a result, it is gaining immense traction among health-conscious consumers.

The market is primarily driven by the growing health concerns due to obesity and chronic diseases. In addition, consumers seek functional beverages to help manage weight, support immunity, and enhance energy levels, thus influencing the market growth. Moreover, an increasing number of innovative ingredients such as probiotics, adaptogens, and superfoods, incorporated into beverages to offer specific health benefits, represents another major growth-inducing factor. Besides this, consumers are drawn to functional beverages with clean labels, free from artificial additives, preservatives, and excessive sugar, thus augmenting the market growth. Along with this, coffee and tea are gaining immense popularity, due to the fusion of functionality with traditional beverage offerings antioxidant-rich teas, and cognitive-enhancing coffee, thus propelling the market growth. Furthermore, the growing environmental awareness resulted in brands focusing on sustainability and environmentally friendly packaging is also creating a positive market outlook.

Functional Beverages Market Trends/Drivers:
The rising demand for functional beverages among geriatric population

The market is primarily driven by the rising product demand among the geriatric population. In addition, the evolving consumer preferences, and the growing awareness regarding the importance of nutrition and overall well-being are augmenting the market growth. Also, beverages, fortified with several vitamins, minerals, antioxidants, and other health-improving ingredients, are influencing the market growth. Moreover, the geriatric population is actively seeking beverages that offer tangible health benefits, such as improved joint health, enhanced cognitive function, and increased energy levels, thus representing another major growth-inducing factor. Besides this, the recent onset of the coronavirus disease (COVID-19) pandemic resulted in an escalating product demand rate. Furthermore, individuals are focusing on enhancing immune health, turning to beverages produced with immune-improving ingredients such as zinc, herbal extracts, and vitamins C and D.

The growing popularity of premiumization
The market is driven by consumers seeking refreshments with added health benefits from their beverage choices. In addition, premiumization, refers to the increasing demand for high-quality, innovative, and health-conscious beverages, thus influencing the market growth. Consumers are willing to pay a premium for products that offer unique formulations, natural ingredients, and functional benefits such as enhanced energy, immunity support, or stress relief. Moreover, consumers are prioritizing products that align with their health and wellness goals. Also, the growing middle-class families, and rising disposable income, enable them to explore premium beverage options, representing another major growth-inducing factor. Besides this, the rise of e-commerce made it easier for consumers to discover and purchase niche, premium beverages, thus accelerating the product adoption rate.

The widespread product adoption by athletes and individual
The market is driven by the increasing demand for functional beverages infused with beneficial ingredients. In addition, athletes are turning to these beverages as a means of optimizing their physical capabilities and aiding post-workout recovery, thus influencing market growth. These drinks often contain ingredients such as electrolytes, amino acids, vitamins, and minerals that cater to the unique demands of athletes' bodies. It also offers a convenient and enjoyable way to incorporate health benefits into their daily routines. Moreover, the widespread adoption of functional beverages such as vitamin-infused water, protein shakes, or herbal tea with immune-improving properties, is propelling the market growth.

Functional Beverages Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global functional beverages market report, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, distribution channel, and end user.

Breakup by Type:
Energy Drinks
Sports drinks
Dairy-based Beverages
Juices
Others

Energy drinks represent the most popular type
The report has provided a detailed breakup and analysis of the market based on the type. This includes energy drinks, sports drinks, dairy-based beverages, juices, and others. According to the report, energy drinks accounted for the largest market share.

The escalating demand for energy drinks due to the evolving lifestyles of consumers is influencing market growth. Energy drinks, with their caffeine and other stimulating ingredients, offer a quick and convenient solution to these demands. As a result, they are popular among professionals, students, and athletes seeking extra energy dose.

Additionally, the marketing strategies employed by energy drink companies effectively positioned their products as lifestyle enhancers, associating them with vitality, endurance, and performance, making energy drinks a go-to choice for those looking to power through their day or workouts, representing another major growth-inducing factor.

Besides this, the numerous types of flavors and formulations available in the energy drink segment are encouraging its adoption among consumers, thus propelling the market growth. Companies are proactive in catering to tastes and dietary preferences, offering sugar-free, low-calorie, and even natural ingredient options.

Breakup by Distribution Channel:
Supermarket and Hypermarket
Specialty Stores
E-commerce
Others

Supermarkets and hypermarket presently account for the largest market share
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, e-commerce, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

The supermarkets and hypermarkets are conveniently located in urban and suburban areas, ensuring easy accessibility for consumers with exposure to functional beverages. Shoppers often visit these stores for their routine grocery needs, providing an excellent opportunity for these retailers to promote and sell beverages.

Moreover, supermarkets and hypermarkets offer extensive product options, and stock several types of beverages, catering to numerous consumer needs such as health, taste, and lifestyle, representing another major growth-inducing factor.

Along with this, supermarkets and hypermarkets are establishing supply chain efficiencies. They can source functional beverages in bulk, reducing procurement costs. This cost-effectiveness allows them to offer competitive prices to consumers, making beverages more affordable and attractive.

Furthermore, supermarkets and hypermarkets are investing in marketing and promotional activities. They often collaborate with beverage manufacturers to launch exclusive products or offer attractive discounts and promotions which helps create awareness and generates interest among consumers.

Breakup by End User:
Athletes
Fitness Lifestyle Users
Others

Fitness lifestyle users hold the largest share in the market
A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes athletes, fitness lifestyle users, and others. According to the report, fitness lifestyle users accounted for the largest market share.

Fitness enthusiasts prioritize hydration and nourishment as essential components of their active lifestyles. In addition, beverages offer a convenient means of replenishing vital nutrients and electrolytes lost during workouts, resulting in the escalating demand for functional drinks among fitness enthusiasts seeking refreshment and recovery, thus contributing to the market growth.

Moreover, the emphasis on clean, natural ingredients resonates with fitness lifestyle users. They are discerning consumers who closely examine product labels for additives and preservatives. Along with this, manufacturers are recognizing this preference and formulating their products with wholesome, recognizable ingredients, thus aligning with the health-conscious values of this market, propelling the market growth.

Furthermore, the growing popularity of digital media has resulted in the rising product demand among fitness lifestyle users. Social platforms and influencers within the fitness community promote beverages as integral to achieving health and fitness goals which fuels awareness and encourages trial among a wider consumer base.

Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North American market is driven by the growing awareness of health and wellness among consumers. In addition, consumers are seeking beverages that offer tangible health benefits, including products such as probiotic drinks, energy-enhancing beverages, and antioxidant-rich concoctions, that align perfectly with these health-conscious preferences, thus augmenting the market growth.

Along with this, the North American companies are at the forefront of innovation in the sector, continually introducing new and enticing product offerings, easily accessible through an extensive network of retailers, ensuring consumers have easy access to various range of functional beverages, thus accelerating the product adoption rate. Moreover, the implementation of stringent and transparent regulations governs the formulation and labeling of these products, fostering consumer trust and confidence.

The Europe market is driven by the emergence of beverages infused with traditional ingredients, aligning with cultural preferences. Moreover, the growing emphasis on sustainability and ethical sourcing is escalating the demand for eco-friendly packaging and responsible sourcing practices in the industry.

The Asia Pacific region is driven by the growing population size and the increasing middle class seeking healthier beverage options. Additionally, the rich tradition of herbal and botanical remedies in Asia is inspiring a wave of innovative beverages, incorporating ingredients such as ayurvedic herbs and traditional Chinese medicine elements, thus propelling the market growth.

Competitive Landscape:
Nowadays, key players in the industry are implementing several strategic initiatives. They are continuously expanding their product portfolios to cater to numerous consumer preferences. They are introducing new flavors, formulations, and functional benefits to keep up with evolving trends and consumer demands. Moreover, companies are prioritizing clean labeling by using natural ingredients, reducing additives, and eliminating artificial preservatives which resonates with health-conscious consumers who value transparency and authenticity in their beverage choices. Also, they are building strong relationships with customers and engaging with their consumers through feedback mechanisms, surveys, and loyalty programs, ensuring they address customer needs and preferences effectively. Furthermore, companies are recognizing the importance of online sales and focusing on enhancing their e-commerce platforms, providing a seamless online shopping experience by leveraging digital marketing channels.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Amway Corp.
Campbell Soup Company
Clif Bar & Company
GNC Holdings LLC (Harbin Pharmaceutical Group Co. Ltd)
The Kraft Heinz Company
Monster Beverage Corporation
National Beverage Corp.
Pepsico Inc.
Red Bull GmbH
The Coca-Cola Company

Key Questions Answered in This Report

1. What was the size of the global functional beverages market in 2024?
2. What is the expected growth rate of the global functional beverages market during 2025-2033?
3. What are the key factors driving the global functional beverages market?
4. What has been the impact of COVID-19 on the global functional beverages market?
5. What is the breakup of the global functional beverages market based on the type?
6. What is the breakup of the global functional beverages market based on the distribution channel?
7. What is the breakup of the global functional beverages market based on end user?
8. What are the key regions in the global functional beverages market?
9. Who are the key players/companies in the global functional beverages market?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Functional Beverages Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Energy Drinks
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Sports drinks
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Dairy-based Beverages
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Juices
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarket and Hypermarket
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Specialty Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 E-commerce
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End User
8.1 Athletes
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Fitness Lifestyle Users
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Amway Corp.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 SWOT Analysis
14.3.2 Campbell Soup Company
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Clif Bar & Company
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 GNC Holdings LLC (Harbin Pharmaceutical Group Co. Ltd)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 The Kraft Heinz Company
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Monster Beverage Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 National Beverage Corp.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Pepsico Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Red Bull GmbH
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 SWOT Analysis
14.3.10 The Coca-Cola Company
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis

*** 機能性飲料の世界市場に関するよくある質問(FAQ) ***

・機能性飲料の世界市場規模は？
→IMARC社は2024年の機能性飲料の世界市場規模を1,435億米ドルと推定しています。

・機能性飲料の世界市場予測は？
→IMARC社は2033年の機能性飲料の世界市場規模を2,381億米ドルと予測しています。

・機能性飲料市場の成長率は？
→IMARC社は機能性飲料の世界市場が2025年～2033年に年平均5.7%成長すると展望しています。

・世界の機能性飲料市場における主要プレイヤーは？
→「Amway Corp.、Campbell Soup Company、Clif Bar & Company、GNC Holdings LLC (Harbin Pharmaceutical Group Co. Ltd)、The Kraft Heinz Company、Monster Beverage Corporation、National Beverage Corp.、Pepsico Inc.、Red Bull GmbH、The Coca-Cola Companyなど ...」を機能性飲料市場のグローバル主要プレイヤーとして判断しています。

※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、最終レポートの情報と少し異なる場合があります。

*** 免責事項 ***
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