TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 16

1.1 MARKET ATTRACTIVENESS ANALYSIS 18

1.1.1 GLOBAL HAIR EXTENSIONS MARKET, BY PRODUCT TYPE 19

1.1.2 GLOBAL HAIR EXTENSIONS MARKET, BY END-USERS 20

1.1.3 GLOBAL HAIR EXTENSIONS MARKET, BY DISTRIBUTION CHANNELS 21

1.1.4 GLOBAL HAIR EXTENSIONS MARKET, BY REGION 22

2 MARKET INTRODUCTION 23

2.1 DEFINITION 23

2.2 SCOPE OF THE STUDY 23

2.3 MARKET STRUCTURE 23

3 RESEARCH METHODOLOGY 24

3.1 RESEARCH PROCESS 24

3.2 PRIMARY RESEARCH 25

3.3 SECONDARY RESEARCH 26

3.4 MARKET SIZE ESTIMATION 26

3.5 TOP DOWN & BOTTOM-UP APPROACH 27

3.6 FORECAST MODEL 28

3.7 LIST OF ASSUMPTIONS 29

4 MARKET INSIGHTS 30

5 MARKET DYNAMICS 32

5.1 INTRODUCTION 32

5.2 DRIVERS 33

5.2.1 INCREASING USE OF ARTIFICIAL HAIR AS A SUBSTITUTE OF HAIR COLORING 33

5.2.2 GROWING HAIR LOSS ISSUES TO DRIVE THE GROWTH OF HAIR EXTENSIONS MARKET 33

5.2.3 DRIVERS IMPACT ANALYSIS 34

5.3 RESTRAINTS 34

5.3.1 INTENSIFYING COMPETITION TO HAMPER THE PROFITABILITY OF THE MAJOR HAIR EXTENSIONS MARKET PLAYERS 34

5.3.2 RESTRAINTS IMPACT ANALYSIS 35

5.4 OPPORTUNITIES 35

5.4.1 ONLINE SALES ARE EXPECTED TO CREATE FAVORABLE OPPORTUNITIES FOR THE MARKET GROWTH 35

5.5 IMPACT ANALYSIS OF COVID-19 ON HAIR EXTENSIONS MARKET 36

5.5.1 IMPACT ON PRODUCTION 36

5.5.2 IMPACT ON RAW MATERIAL AVAILABILITY 36

5.5.3 IMPACT ON CONSUMER BUYING BEHAVIOR 36

5.5.4 IMPACT ON ONLINE VS STORE-BASED SALES 36

5.5.5 IMPACT ON PRICING 36

6 MARKET FACTOR ANALYSIS 37

6.1 SUPPLY/VALUE CHAIN ANALYSIS 37

6.1.1 RAW MATERIAL SUPPLIERS 37

6.1.2 HAIR EXTENSION MANUFACTURERS 38

6.1.3 THIRD PARTY PROCUREMENT AGENTS/DISTRIBUTORS 38

6.1.4 HAIR SALONS 38

6.1.5 END USERS/ CONSUMERS 38

6.2 PORTER’S FIVE FORCES MODEL 39

6.2.1 THREAT OF NEW ENTRANTS 39

6.2.2 BARGAINING POWER OF SUPPLIERS 39

6.2.3 BARGAINING POWER OF BUYERS 40

6.2.4 THREAT OF SUBSTITUTES 40

6.2.5 INTENSITY OF RIVALRY 40

6.3 SOURCING ANALYSIS 40

6.4 PRICING ANALYSIS (INCLUDES AVERAGE OF ALL PRODUCT TYPES) 41

6.4.1 NORTH AMERICA 41

6.4.2 EUROPE 41

6.4.3 ASIA-PACIFIC 42

6.4.4 REST OF THE WORLD 42

7 GLOBAL HAIR EXTENSIONS MARKET, BY PRODUCT TYPE 43

7.1 OVERVIEW 43

7.2 SYNTHETIC HAIR EXTENSIONS 44

7.2.1 SYNTHETIC HAIR EXTENSIONS: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 44

7.3 HUMAN HAIR EXTENSIONS 44

7.3.1 HUMAN HAIR EXTENSIONS: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 44

7.4 ANIMAL HAIR EXTENSIONS 45

7.4.1 ANIMAL HAIR EXTENSIONS: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 45

8 GLOBAL HAIR EXTENSIONS MARKET, BY END-USERS 46

8.1 OVERVIEW 46

8.2 FEMALE 47

8.2.1 FEMALE: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 47

8.3 MALE 47

8.3.1 MALE: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 47

9 GLOBAL HAIR EXTENSIONS MARKET, BY DISTRIBUTION CHANNELS 48

9.1 OVERVIEW 48

9.2 STORE-BASED 49

9.2.1 STORE-BASED DISTRIBUTION CHANNELS: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 49

9.2.2 SUPERMARKETS & HYPERMARKETS 49

9.2.2.1 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 49

9.2.3 SPECIALTY STORES 50

9.2.3.1 SPECIALTY STORES: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 50

9.2.4 OTHER STORES 50

9.2.4.1 OTHER STORES: MARKET ESTIMATES & FORECAST BY REGION/COUNTRY, 2020-2028 50

9.3 NON-STORE BASED 50

9.3.1 NON-STORE BASED DISTRIBUTION CHANNELS: MARKET ESTIMATES & FORECAST

BY REGION/COUNTRY, 2020-2028 51

10 GLOBAL HAIR EXTENSIONS MARKET, BY REGION 52

10.1 OVERVIEW 52

10.2 NORTH AMERICA 54

10.2.1 U.S. 56

10.2.2 CANADA 57

10.2.3 MEXICO 58

10.3 EUROPE 59

10.3.1 GERMANY 61

10.3.2 FRANCE 62

10.3.3 U.K. 63

10.3.4 SPAIN 64

10.3.5 ITALY 65

10.3.6 REST OF EUROPE 66

10.4 ASIA PACIFIC 67

10.4.1 CHINA 69

10.4.2 INDIA 70

10.4.3 JAPAN 71

10.4.4 AUSTRALIA AND NEW ZEALAND 72

10.4.5 REST OF ASIA PACIFIC 73

10.5 REST OF THE WORLD 74

10.5.1 SOUTH AMERICA 76

10.5.2 MIDDLE EAST 77

10.5.3 AFRICA 78

11 COMPETITIVE LANDSCAPE 79

11.1 INTRODUCTION 79

11.2 COMPETITIVE BENCHMARKING 79

11.2.1 PRODUCT COMPARISON, BY PLAYERS 80

11.2.2 GEOGRAPHICAL PRESENCE 81

11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 83

11.3.1 PRODUCT LAUNCHES 83

11.4 LIST OF MAJOR DISTRIBUTORS, BY REGION 83

11.4.1 NORTH AMERICA 83

11.4.2 EUROPE 84

11.4.3 ASIA-PACIFIC 84

11.4.4 REST OF THE WORLD 85

12 COMPANY PROFILES 86

12.1 GREAT LENGTHS UNIVERSAL HAIR EXTENSIONS SRL 86

12.1.1 COMPANY OVERVIEW 86

12.1.2 PRODUCTS OFFERINGS 86

12.1.3 KEY DEVELOPMENTS 88

12.1.4 SWOT ANALYSIS 88

12.1.5 KEY STRATEGIES 88

12.2 BALMAIN HAIR GROUP B.V. 89

12.2.1 COMPANY OVERVIEW 89

12.2.2 PRODUCTS OFFERINGS 89

12.2.3 SWOT ANALYSIS 90

12.2.4 KEY STRATEGIES 90

12.3 EASIHAIR PRO USA 91

12.3.1 COMPANY OVERVIEW 91

12.3.2 PRODUCTS OFFERINGS 91

12.3.3 SWOT ANALYSIS 93

12.4 SO.CAP. ORIGINAL USA 94

12.4.1 COMPANY OVERVIEW 94

12.4.2 PRODUCTS OFFERINGS 94

12.4.3 KEY DEVELOPMENTS 95

12.4.4 SWOT ANALYSIS 96

12.4.5 KEY STRATEGIES 96

12.5 DONNA BELLA OPCO, LLC 97

12.5.1 COMPANY OVERVIEW 97

12.5.2 PRODUCTS OFFERINGS 97

12.5.3 SWOT ANALYSIS 98

12.5.4 KEY STRATEGIES 98

12.6 CINDERELLA HAIR EXTENSIONS 99

12.6.1 COMPANY OVERVIEW 99

12.6.2 PRODUCTS OFFERINGS 99

12.6.3 KEY DEVELOPMENTS 100

12.6.4 SWOT ANALYSIS 100

12.6.5 KEY STRATEGIES 100

12.7 RACOON INTERNATIONAL 101

12.7.1 COMPANY OVERVIEW 101

12.7.2 PRODUCTS OFFERINGS 101

12.7.3 KEY DEVELOPMENTS 102

12.7.4 SWOT ANALYSIS 102

12.7.5 KEY STRATEGIES 102

12.8 VIVA FEMINA, INC. 103

12.8.1 COMPANY OVERVIEW 103

12.8.2 PRODUCTS OFFERINGS 103

12.8.3 SWOT ANALYSIS 104

12.8.4 KEY STRATEGIES 104

12.9 FEMME HAIR EXTENSIONS 105

12.9.1 COMPANY OVERVIEW 105

12.9.2 PRODUCTS OFFERINGS 105

12.9.3 KEY DEVELOPMENTS 105

12.9.4 SWOT ANALYSIS 106

12.10 EVERGREEN PRODUCTS GROUP LIMITED 107

12.10.1 COMPANY OVERVIEW 107

12.10.2 PRODUCTS OFFERINGS 107

12.10.3 SWOT ANALYSIS 108

12.10.4 FINACIAL INFORMATION 109

12.10.5 KEY STRATEGIES 109

12.11 BELLAMI 110

12.11.1 COMPANY OVERVIEW 110

12.11.2 PRODUCTS OFFERINGS 110

12.11.3 SWOT ANALYSIS 111

12.11.4 KEY STRATEGIES 111

12.12 BIG (BEAUTY INDUSTRY GROUP) 112

12.12.1 COMPANY OVERVIEW 112

12.12.2 PRODUCTS OFFERINGS 112

12.12.3 SWOT ANALYSIS 113

12.12.4 KEY STRATEGIES 113

13 APPENDIX 114

13.1 REFERENCES 114

13.2 RELATED REPORTS 114