1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップアプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要業界動向
5 世界の硬質炭酸飲料市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 市場予測
6 アルコール度数別市場構成
6.1 1%から4.9
6.1.1 市場動向
6.1.2 市場予測
6.2 5%～6.9%未満
6.2.1 市場動向
6.2.2 市場予測
6.3 7% 以上
6.3.1 市場動向
6.3.2 市場予測
7 包装材料別市場構成
7.1 缶
7.1.1 市場動向
7.1.2 市場予測
7.2 ガラス
7.2.1 市場動向
7.2.2 市場予測
7.3 その他
7.3.1 市場動向
7.3.2 市場予測
8 流通チャネル別市場
8.1 スーパーマーケットとハイパーマーケット
8.1.1 市場動向
8.1.2 市場予測
8.2 オンラインストア
8.2.1 市場動向
8.2.2 市場予測
8.3 その他
8.3.1 市場動向
8.3.2 市場予測
9 フレーバー別市場内訳
9.1 チェリー
9.1.1 市場動向
9.1.2 市場予測
9.2 グレープフルーツ
9.2.1 市場動向
9.2.2 市場予測
9.3 マンゴー
9.3.1 市場動向
9.3.2 市場予測
9.4 ライム
9.4.1 市場動向
9.4.2 市場予測
9.5 その他
9.5.1 市場動向
9.5.2 市場予測
10 地域別市場内訳
10.1 北米
10.1.1 米国
10.1.1.1 市場動向
10.1.1.2 市場予測
10.1.2 カナダ
10.1.2.1 市場動向
10.1.2.2 市場予測
10.2 アジア太平洋
10.2.1 中国
10.2.1.1 市場動向
10.2.1.2 市場予測
10.2.2 日本
10.2.2.1 市場動向
10.2.2.2 市場予測
10.2.3 インド
10.2.3.1 市場動向
10.2.3.2 市場予測
10.2.4 韓国
10.2.4.1 市場動向
10.2.4.2 市場予測
10.2.5 オーストラリア
10.2.5.1 市場動向
10.2.5.2 市場予測
10.2.6 インドネシア
10.2.6.1 市場動向
10.2.6.2 市場予測
10.2.7 その他
10.2.7.1 市場動向
10.2.7.2 市場予測
10.3 ヨーロッパ
10.3.1 ドイツ
10.3.1.1 市場動向
10.3.1.2 市場予測
10.3.2 フランス
10.3.2.1 市場動向
10.3.2.2 市場予測
10.3.3 イギリス
10.3.3.1 市場動向
10.3.3.2 市場予測
10.3.4 イタリア
10.3.4.1 市場動向
10.3.4.2 市場予測
10.3.5 スペイン
10.3.5.1 市場動向
10.3.5.2 市場予測
10.3.6 ロシア
10.3.6.1 市場動向
10.3.6.2 市場予測
10.3.7 その他
10.3.7.1 市場動向
10.3.7.2 市場予測
10.4 中南米
10.4.1 ブラジル
10.4.1.1 市場動向
10.4.1.2 市場予測
10.4.2 メキシコ
10.4.2.1 市場動向
10.4.2.2 市場予測
10.4.3 その他
10.4.3.1 市場動向
10.4.3.2 市場予測
10.5 中東・アフリカ
10.5.1 市場動向
10.5.2 国別市場内訳
10.5.3 市場予測
11 SWOT分析
11.1 概要
11.2 長所
11.3 弱点
11.4 機会
11.5 脅威
12 バリューチェーン分析
13 ポーターズファイブフォース分析
13.1 概要
13.2 買い手の交渉力
13.3 供給者の交渉力
13.4 競争の程度
13.5 新規参入の脅威
13.6 代替品の脅威
14 価格分析
15 競争環境
15.1 市場構造
15.2 主要プレーヤー
15.3 主要プレーヤーのプロフィール
Anheuser-Busch InBev
Barefoot Cellars （E. & J. Gallo Winery）
Blue Marble Cocktails Inc.
Ficks & Co
Future Proof Brands LLC
Hard Seltzer Beverage Company LLC （The Boston Beer Company Inc）
Lift Bridge Brewing Co.
Oskar Blues Brewery
White Claw Hard Seltzer etc.
Hard seltzer, akin to beer, is a sparkling beverage boasting an alcohol content of approximately 5% by volume. This invigorating drink is crafted from brewed cane sugar or malted rice, skillfully blended with soda water, and infused with different flavorings. It is known for its low calorie and low carbohydrate content, making them a preferred choice for health-conscious consumers. Typically, it contains fewer carbohydrates and calories compared to other alcoholic beverages like beer and wine. Additionally, hard seltzers are often gluten-free, making them suitable for individuals with gluten sensitivities. Currently, various types of hard seltzers are available, with a wide array of flavors ranging from citrus to berry, catering to diverse taste preferences.
The global hard seltzer market is influenced by shifting consumer preference for low-calorie and gluten-free alcoholic beverages. This is further supported by the rising trend of health and wellness, coupled with the perception of hard seltzers as a lighter option. Moreover, the escalating demand for diverse and refreshing flavors due to inflating consumer per capita income is accelerating the market growth. Apart from this, the influence of social media and celebrity endorsements has boosted the visibility and adoption of hard seltzers, which is providing a boost to the market growth. Furthermore, the increasing focus on sustainability has compelled key players to use eco-friendly packaging to resonate with environmentally conscious consumers, which, in turn, is facilitating the market growth. In line with this, the expansion of distribution channels, both online and offline, and rapid technological advancements are propelling the market growth.
Hard Seltzer Market Trends/Drivers:
Increasing consumer preference for low-calorie and gluten-free beverages
The global hard seltzer market has experienced robust growth due to the rising consumer preference for low-calorie and gluten-free alcoholic beverages. Health-conscious consumers are increasingly seeking options that align with their wellness goals without compromising on taste and enjoyment. Hard seltzers, typically made with carbonated water, alcohol, and natural flavors, present an attractive proposition as they are often perceived as lighter and less calorically dense compared to traditional alcoholic beverages like beer or cocktails. Furthermore, the inclusion of gluten-free ingredients in hard seltzers caters to individuals with gluten sensitivities or those who follow gluten-free diets, broadening the appeal of these products to a wider audience.
Rising trend of health and wellness
The growth of the global hard seltzer market can also be attributed to the prevailing trend of health and wellness among consumers. As people become more health-conscious and prioritize their well-being, there is a growing demand for beverages that align with their healthy lifestyle choices. Hard seltzers have gained popularity as they are often marketed as a healthier alternative to traditional alcoholic drinks. The perception of hard seltzers as a lighter option with lower alcohol content appeals to consumers who seek moderation in their alcohol consumption. Additionally, some hard seltzers are infused with natural ingredients like real fruit extracts, adding a touch of nutritional value and a refreshing taste. The positive association between hard seltzers and healthier lifestyle choices has resulted in increased adoption among consumers who wish to enjoy alcoholic beverages without compromising their commitment to personal wellness.
Appeal of diverse and refreshing flavors
The global hard seltzer market's expansion has been further driven by the appeal of diverse and refreshing flavors. Manufacturers have recognized the importance of offering a wide range of flavor options to cater to varying consumer tastes and preferences. Traditional fruit flavors like lemon, lime, and berry remain popular, but the market has evolved to include more exotic and innovative options, such as tropical fruits, herbs, and botanical infusions. The availability of these exciting flavor profiles has piqued consumer curiosity and contributed to increased consumption. Additionally, hard seltzers often carry a clean and crisp taste, making them easy to enjoy both on their own and as mixers in cocktails. The continuous product innovation and flavor experimentation in the hard seltzer segment has fostered a sense of exploration and novelty among consumers, driving sustained interest in these beverages across different demographics.
Hard Seltzer Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global hard seltzer market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on ABV content, packaging material, distribution channel, flavor, and region.
Breakup by ABV Content:
1% to 4.9%
5% to 6.9%
7% and Above
5% to 6.9% dominates the market
The report has provided a detailed breakup and analysis of the market based on the ABV content. This includes 1% to 4.9%, 5% to 6.9%, and 7% and above. According to the report, 5% to 6.9% represented the largest segment.
The 5 to 6.9% ABV segment has emerged as the dominant force in the global hard seltzer market, driven by the moderate alcohol content of this segment that appeals to a broad range of consumers. Additionally, the segment's popularity is fueled by its versatility in pairing with various flavors, allowing for a diverse range of taste profiles that attract a wide audience. Moreover, the 5 to 6.9% ABV aligns well with the health and wellness trend, as it offers a moderate alcohol intake for consumers who prioritize responsible drinking and mindful indulgence. Furthermore, the segment's position as a socially acceptable choice for various occasions contributes to its widespread adoption. In line with this, the strategic pricing and accessibility in the market make it an appealing option for consumers seeking an approachable and satisfying alcoholic beverage, propelling its dominance and continued growth.
Breakup by Packaging Material:
Cans
Glass
Others
Cans hold the largest share in the market
A detailed breakup and analysis of the market based on the packaging material has also been provided in the report. This includes cans, glass, and others. According to the report, cans represented the largest segment.
The dominance of the cans segment in the global hard seltzer market can be attributed to several key drivers. Cans offer convenience and portability, making them an ideal choice for on-the-go consumers seeking a ready-to-drink option. The lightweight and easily stackable nature of cans also enhances their appeal for outdoor activities and social gatherings. Additionally, cans provide better protection against light and oxygen, preserving the quality and taste of the beverage, which is crucial for a product like hard seltzer that heavily relies on flavor profiles. In line with this, cans are more environmentally friendly compared to other packaging formats, aligning with the growing consumer consciousness towards sustainability. Additionally, the canning process allows for efficient production and distribution, contributing to cost-effectiveness and wider availability of hard seltzers. Furthermore, branding opportunities on cans enable companies to establish a strong visual presence, influencing consumer perception and brand loyalty.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
The dominance of supermarkets and hypermarkets in the global hard seltzer market can be attributed to several key drivers, including the extensive reach and widespread presence of these retail formats. Moreover, the ability of these outlets to offer a diverse range of products under one roof allows for greater visibility and exposure of hard seltzer brands to potential customers. In line with this, these retail giants often leverage their strong marketing and promotional capabilities to create awareness and attract consumers towards hard seltzers, thereby boosting sales. Additionally, their established supply chain and distribution networks ensure a steady and efficient flow of products to meet growing demand. Furthermore, hypermarkets and supermarkets often engage in partnerships and collaborations with key manufacturers to offer exclusive product lines, driving customer loyalty and repeat purchases. Apart from this, these retail channels capitalize on consumer preferences for one-stop shopping experiences, positioning hard seltzers as a convenient addition to their beverage offerings.
Breakup by Flavor:
Cherry
Grapefruit
Mango
Lime
Others
Cherry holds the largest share in the market
A detailed breakup and analysis of the market based on the flavor has also been provided in the report. This includes cherry, grapefruit, mango, lime, and others. According to the report, cherry represented the largest segment.
The dominance of the cherry segment in the global hard seltzer market can be attributed to several key drivers. Cherries offer a popular and familiar flavor profile that resonates with a wide range of consumers. Moreover, cherry's natural color and sweetness and associated antioxidant properties contribute to its perception as a healthier choice, aligning with the health and wellness trend. Additionally, effective marketing strategies by major players in the industry have heightened consumer awareness and preference for cherry-flavored hard seltzers. Moreover, the versatility of cherry as a mixable ingredient in cocktails has broadened its appeal among cocktail enthusiasts, further boosting its market share. Furthermore, the cherry segment's growth is supported by its availability in various packaging sizes, catering to different consumption occasions. Apart from this, the cherry's suitability for seasonal promotions and limited-edition releases creates excitement and sustains consumer interest, solidifying its dominance in the competitive hard seltzer market.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest hard seltzer market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America's dominant position in the global hard seltzer market can be attributed to the region's consumers that have shown a strong preference for healthier beverage options. Moreover, the rising health and wellness trend has significantly influenced consumer choices, with many individuals seeking lighter, refreshing, and less calorically dense alcoholic options. Additionally, the availability of diverse and innovative flavors in the North American market has resonated with consumers, appealing to their sense of novelty and taste exploration. In line with this, the region's well-established beverage industry and distribution networks have facilitated easy market penetration and accessibility for hard seltzer products. Furthermore, the active presence of influential social media platforms and celebrity endorsements has played a crucial role in promoting hard seltzers, thereby fueling their popularity. Apart from this, the adaptability of hard seltzers to fit various social occasions and their convenience for on-the-go consumption have contributed to North America's dominance in this rapidly expanding market.
Competitive Landscape:
The competitive landscape of the global hard seltzer market is characterized by intense rivalry among key players striving to capture a significant market share. As the demand for hard seltzers continues to surge, numerous established beverage companies and new entrants are vying for consumer attention and loyalty. Companies are engaged in continuous product innovation, introducing diverse flavors and packaging formats to cater to evolving consumer preferences. Brand positioning and marketing strategies play a pivotal role in differentiating offerings in this crowded market. Additionally, distribution networks and strategic partnerships are critical factors in expanding market reach. Amidst this competition, companies are also closely monitoring regulatory developments and sustainability practices to align with consumer values and compliance standards. As the market evolves, building brand reputation, ensuring product quality, and maintaining consumer trust will be vital for companies to thrive and secure a competitive edge in the dynamic hard seltzer landscape.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Anheuser-Busch InBev
Barefoot Cellars (E. & J. Gallo Winery)
Blue Marble Cocktails Inc.
Ficks & Co
Future Proof Brands LLC
Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
Lift Bridge Brewing Co.
Oskar Blues Brewery
White Claw Hard Seltzer
Key Questions Answered in This Report
1. What is hard seltzer?
2. How big is the global hard seltzer market?
3. What is the expected growth rate of the global hard seltzer market during 2025-2033?
4. What are the key factors driving the global hard seltzer market?
5. What is the leading segment of the global hard seltzer market based on ABV content?
6. What is the leading segment of the global hard seltzer market based on packaging material?
7. What is the leading segment of the global hard seltzer market based on distribution channel?
8. What is the leading segment of the global hard seltzer market based on flavor?
9. What are the key regions in the global hard seltzer market?
10. Who are the key players/companies in the global hard seltzer market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Hard Seltzer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by ABV Content
6.1 1% to 4.9%
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 5% to 6.9%
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 7% and Above
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Packaging Material
7.1 Cans
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Glass
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Flavor
9.1 Cherry
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Grapefruit
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Mango
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Lime
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Anheuser-Busch InBev
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Barefoot Cellars (E. & J. Gallo Winery)
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Blue Marble Cocktails Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Ficks & Co
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Future Proof Brands LLC
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Lift Bridge Brewing Co.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Oskar Blues Brewery
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 White Claw Hard Seltzer
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
*** ハードセルツァーの世界市場に関するよくある質問(FAQ) ***
・ハードセルツァーの世界市場規模は？
→IMARC社は2024年のハードセルツァーの世界市場規模を79億米ドルと推定しています。
・ハードセルツァーの世界市場予測は？
→IMARC社は2033年のハードセルツァーの世界市場規模を206億米ドルと予測しています。
・ハードセルツァー市場の成長率は？
→IMARC社はハードセルツァーの世界市場が2025年～2033年に年平均11.2%成長すると展望しています。
・世界のハードセルツァー市場における主要プレイヤーは？
→「Anheuser-Busch InBev、Barefoot Cellars (E. & J. Gallo Winery)、Blue Marble Cocktails Inc.、Ficks & Co、Future Proof Brands LLC、Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)、Lift Bridge Brewing Co.、Oskar Blues Brewery、White Claw Hard Seltzer etc.など ...」をハードセルツァー市場のグローバル主要プレイヤーとして判断しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、最終レポートの情報と少し異なる場合があります。
*** 免責事項 ***
https://www.globalresearch.co.jp/disclaimer/
