1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Introduction
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
5.3. Key Trends Analysis
5.3.1. Demand Side Analysis
5.3.2. Supply Side Analysis
5.4. Key Market Indicators
5.4.1. Overall Sports Merchandise Market Overview
5.5. Porter’s Five Forces Analysis
5.6. Value Chain Analysis
5.7. Industry SWOT Analysis
5.8. COVID-19 Impact Analysis
5.9. Global Licensed Sports Merchandise Market Analysis and Forecast, 2017 – 2031
5.9.1. Market Value Projections (US$ Mn)
5.9.2. Market Volume Projections (Thousand Units)
6. Global Licensed Sports Merchandise Market Analysis and Forecast, by Product Type
6.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
6.1.1. Sports Apparel
6.1.1.1. Top Wear
6.1.1.1.1. Jerseys
6.1.1.1.2. T-Shirts & Tops
6.1.1.1.3. Sweatshirts & Hoodies
6.1.1.1.4. Jackets
6.1.1.1.5. Others (Caps, Hats, etc.)
6.1.1.2. Bottom Wear
6.1.1.2.1. Track Pants
6.1.1.2.2. Leggings
6.1.1.2.3. Shorts
6.1.1.2.4. Skirts
6.1.1.2.5. Others (Socks, Capris, etc.)
6.1.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
6.1.2. Sports Footwear
6.1.3. Sports Accessories & Toys
6.1.3.1. Sunglasses
6.1.3.2. Backpack
6.1.3.3. Fishing Lure
6.1.3.4. Others (Mugs, etc.)
6.1.4. Video Games or Software
6.1.5. Others (Domestic and Housewares, etc.)
6.2. Incremental Opportunity, by Product Type
7. Global Licensed Sports Merchandise Market Analysis and Forecast, by Price
7.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
7.1.1. Premium
7.1.2. Economic
7.2. Incremental Opportunity, by Price
8. Global Licensed Sports Merchandise Market Analysis and Forecast, by Distribution Channel
8.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
8.1.1. Online
8.1.1.1. E-commerce Websites
8.1.1.2. Company-owned Websites
8.1.2. Offline
8.1.2.1. Supermarkets/Hypermarkets
8.1.2.2. Specialty Stores
8.1.2.3. Other Retail Stores
8.2. Incremental Opportunity, by Distribution Channel
9. Global Licensed Sports Merchandise Market Analysis and Forecast, by Region
9.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Region, 2017 – 2031
9.1.1. North America
9.1.2. Europe
9.1.3. Asia Pacific
9.1.4. Middle East & Africa
9.1.5. South America
9.2. Incremental Opportunity, by Region
10. North America Licensed Sports Merchandise Market Analysis and Forecast
10.1. Regional Snapshot
10.2. Consumer Buying Behavior
10.3. Brand Analysis
10.4. Demographic Overview
10.5. Key Trend Analysis
10.5.1. Demand Side
10.5.2. Supply Side
10.6. Price Trend Analysis
10.6.1. Weighted Average Selling Price (US$)
10.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
10.7.1. Sports Apparel
10.7.1.1. Top Wear
10.7.1.1.1. Jerseys
10.7.1.1.2. T-Shirts & Tops
10.7.1.1.3. Sweatshirts & Hoodies
10.7.1.1.4. Jackets
10.7.1.1.5. Others (Caps, Hats, etc.)
10.7.1.2. Bottom Wear
10.7.1.2.1. Track Pants
10.7.1.2.2. Leggings
10.7.1.2.3. Shorts
10.7.1.2.4. Skirts
10.7.1.2.5. Others (Socks, Capris, etc.)
10.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
10.7.2. Sports Footwear
10.7.3. Sports Accessories & Toys
10.7.3.1. Sunglasses
10.7.3.2. Backpack
10.7.3.3. Fishing Lure
10.7.3.4. Others (Mugs, etc.)
10.7.4. Video Games or Software
10.7.5. Others (Domestic and Housewares, etc.)
10.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
10.8.1. Premium
10.8.2. Economic
10.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
10.9.1. Online
10.9.1.1. E-commerce Websites
10.9.1.2. Company-owned Websites
10.9.2. Offline
10.9.2.1. Supermarkets/Hypermarkets
10.9.2.2. Specialty Stores
10.9.2.3. Other Retail Stores
10.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
10.10.1. U.S.
10.10.2. Canada
10.10.3. Rest of North America
10.11. Incremental Opportunity Analysis
11. Europe Licensed Sports Merchandise Market Analysis and Forecast
11.1. Regional Snapshot
11.2. Consumer Buying Behavior
11.3. Brand Analysis
11.4. Demographic Overview
11.5. Key Trend Analysis
11.5.1. Demand Side
11.5.2. Supply Side
11.6. Price Trend Analysis
11.6.1. Weighted Average Selling Price (US$)
11.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
11.7.1. Sports Apparel
11.7.1.1. Top Wear
11.7.1.1.1. Jerseys
11.7.1.1.2. T-Shirts & Tops
11.7.1.1.3. Sweatshirts & Hoodies
11.7.1.1.4. Jackets
11.7.1.1.5. Others (Caps, Hats, etc.)
11.7.1.2. Bottom Wear
11.7.1.2.1. Track Pants
11.7.1.2.2. Leggings
11.7.1.2.3. Shorts
11.7.1.2.4. Skirts
11.7.1.2.5. Others (Socks, Capris, etc.)
11.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
11.7.2. Sports Footwear
11.7.3. Sports Accessories & Toys
11.7.3.1. Sunglasses
11.7.3.2. Backpack
11.7.3.3. Fishing Lure
11.7.3.4. Others (Mugs, etc.)
11.7.4. Video Games or Software
11.7.5. Others (Domestic and Housewares, etc.)
11.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
11.8.1. Premium
11.8.2. Economic
11.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
11.9.1. Online
11.9.1.1. E-commerce Websites
11.9.1.2. Company-owned Websites
11.9.2. Offline
11.9.2.1. Supermarkets/Hypermarkets
11.9.2.2. Specialty Stores
11.9.2.3. Other Retail Stores
11.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
11.10.1. U.K
11.10.2. Germany
11.10.3. France
11.10.4. Rest of Europe
11.11. Incremental Opportunity Analysis
12. Asia Pacific Licensed Sports Merchandise Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Consumer Buying Behavior
12.3. Brand Analysis
12.4. Demographic Overview
12.5. Key Trend Analysis
12.5.1. Demand Side
12.5.2. Supply Side
12.6. Price Trend Analysis
12.6.1. Weighted Average Selling Price (US$)
12.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
12.7.1. Sports Apparel
12.7.1.1. Top Wear
12.7.1.1.1. Jerseys
12.7.1.1.2. T-Shirts & Tops
12.7.1.1.3. Sweatshirts & Hoodies
12.7.1.1.4. Jackets
12.7.1.1.5. Others (Caps, Hats, etc.)
12.7.1.2. Bottom Wear
12.7.1.2.1. Track Pants
12.7.1.2.2. Leggings
12.7.1.2.3. Shorts
12.7.1.2.4. Skirts
12.7.1.2.5. Others (Socks, Capris, etc.)
12.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
12.7.2. Sports Footwear
12.7.3. Sports Accessories & Toys
12.7.3.1. Sunglasses
12.7.3.2. Backpack
12.7.3.3. Fishing Lure
12.7.3.4. Others (Mugs, etc.)
12.7.4. Video Games or Software
12.7.5. Others (Domestic and Housewares, etc.)
12.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
12.8.1. Premium
12.8.2. Economic
12.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
12.9.1. Online
12.9.1.1. E-commerce Websites
12.9.1.2. Company-owned Websites
12.9.2. Offline
12.9.2.1. Supermarkets/Hypermarkets
12.9.2.2. Specialty Stores
12.9.2.3. Other Retail Stores
12.10. Asia Pacific Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
12.10.1. China
12.10.2. India
12.10.3. Japan
12.10.4. Rest of Asia Pacific
12.11. Incremental Opportunity Analysis
13. Middle East & Africa Licensed Sports Merchandise Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Consumer Buying Behavior
13.3. Brand Analysis
13.4. Demographic Overview
13.5. Key Trend Analysis
13.5.1. Demand Side
13.5.2. Supply Side
13.6. Price Trend Analysis
13.6.1. Weighted Average Selling Price (US$)
13.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
13.7.1. Sports Apparel
13.7.1.1. Top Wear
13.7.1.1.1. Jerseys
13.7.1.1.2. T-Shirts & Tops
13.7.1.1.3. Sweatshirts & Hoodies
13.7.1.1.4. Jackets
13.7.1.1.5. Others (Caps, Hats, etc.)
13.7.1.2. Bottom Wear
13.7.1.2.1. Track Pants
13.7.1.2.2. Leggings
13.7.1.2.3. Shorts
13.7.1.2.4. Skirts
13.7.1.2.5. Others (Socks, Capris, etc.)
13.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
13.7.2. Sports Footwear
13.7.3. Sports Accessories & Toys
13.7.3.1. Sunglasses
13.7.3.2. Backpack
13.7.3.3. Fishing Lure
13.7.3.4. Others (Mugs, etc.)
13.7.4. Video Games or Software
13.7.5. Others (Domestic and Housewares, etc.)
13.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
13.8.1. Premium
13.8.2. Economic
13.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
13.9.1. Online
13.9.1.1. E-commerce Websites
13.9.1.2. Company-owned Websites
13.9.2. Offline
13.9.2.1. Supermarkets/Hypermarkets
13.9.2.2. Specialty Stores
13.9.2.3. Other Retail Stores
13.10. Middle East & Africa Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
13.10.1. GCC
13.10.2. South Africa
13.10.3. Rest of Middle East & Africa
13.11. Incremental Opportunity Analysis
14. South America Licensed Sports Merchandise Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Consumer Buying Behavior
14.3. Brand Analysis
14.4. Demographic Overview
14.5. Key Trend Analysis
14.5.1. Demand Side
14.5.2. Supply Side
14.6. Price Trend Analysis
14.6.1. Weighted Average Selling Price (US$)
14.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
14.7.1. Sports Apparel
14.7.1.1. Top Wear
14.7.1.1.1. Jerseys
14.7.1.1.2. T-Shirts & Tops
14.7.1.1.3. Sweatshirts & Hoodies
14.7.1.1.4. Jackets
14.7.1.1.5. Others (Caps, Hats, etc.)
14.7.1.2. Bottom Wear
14.7.1.2.1. Track Pants
14.7.1.2.2. Leggings
14.7.1.2.3. Shorts
14.7.1.2.4. Skirts
14.7.1.2.5. Others (Socks, Capris, etc.)
14.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
14.7.2. Sports Footwear
14.7.3. Sports Accessories & Toys
14.7.3.1. Sunglasses
14.7.3.2. Backpack
14.7.3.3. Fishing Lure
14.7.3.4. Others (Mugs, etc.)
14.7.4. Video Games or Software
14.7.5. Others (Domestic and Housewares, etc.)
14.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
14.8.1. Premium
14.8.2. Economic
14.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
14.9.1. Online
14.9.1.1. E-commerce Websites
14.9.1.2. Company-owned Websites
14.9.2. Offline
14.9.2.1. Supermarkets/Hypermarkets
14.9.2.2. Specialty Stores
14.9.2.3. Other Retail Stores
14.10. South America Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
14.10.1. Brazil
14.10.2. Rest of South America
14.11. Incremental Opportunity Analysis
15. Competition Landscape
15.1. Market Player – Competition Dashboard
15.2. Market Share Analysis-2021 (%)
15.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue (Segmental Revenue), Strategy & Business Overview, Sales Channel Analysis, Product Portfolio & Pricing)
15.3.1. VF Corporation
15.3.1.1. Company Overview
15.3.1.2. Sales Area/Geographical Presence
15.3.1.3. Financial/Revenue (Segmental Revenue)
15.3.1.4. Strategy & Business Overview
15.3.1.5. Sales Channel Analysis
15.3.1.6. Product Portfolio & Pricing
15.3.2. Nike, Inc.
15.3.2.1. Company Overview
15.3.2.2. Sales Area/Geographical Presence
15.3.2.3. Financial/Revenue (Segmental Revenue)
15.3.2.4. Strategy & Business Overview
15.3.2.5. Sales Channel Analysis
15.3.2.6. Product Portfolio & Pricing
15.3.3. Adidas AG
15.3.3.1. Company Overview
15.3.3.2. Sales Area/Geographical Presence
15.3.3.3. Financial/Revenue (Segmental Revenue)
15.3.3.4. Strategy & Business Overview
15.3.3.5. Sales Channel Analysis
15.3.3.6. Product Portfolio & Pricing
15.3.4. Puma SE
15.3.4.1. Company Overview
15.3.4.2. Sales Area/Geographical Presence
15.3.4.3. Financial/Revenue (Segmental Revenue)
15.3.4.4. Strategy & Business Overview
15.3.4.5. Sales Channel Analysis
15.3.4.6. Product Portfolio & Pricing
15.3.5. Under Armour, Inc.
15.3.5.1. Company Overview
15.3.5.2. Sales Area/Geographical Presence
15.3.5.3. Financial/Revenue (Segmental Revenue)
15.3.5.4. Strategy & Business Overview
15.3.5.5. Sales Channel Analysis
15.3.5.6. Product Portfolio & Pricing
15.3.6. Hanesbrands Inc.
15.3.6.1. Company Overview
15.3.6.2. Sales Area/Geographical Presence
15.3.6.3. Financial/Revenue (Segmental Revenue)
15.3.6.4. Strategy & Business Overview
15.3.6.5. Sales Channel Analysis
15.3.6.6. Product Portfolio & Pricing
15.3.7. DICK’S Sporting Goods Inc.
15.3.7.1. Company Overview
15.3.7.2. Sales Area/Geographical Presence
15.3.7.3. Financial/Revenue (Segmental Revenue)
15.3.7.4. Strategy & Business Overview
15.3.7.5. Sales Channel Analysis
15.3.7.6. Product Portfolio & Pricing
15.3.8. Sports Direct International plc
15.3.8.1. Company Overview
15.3.8.2. Sales Area/Geographical Presence
15.3.8.3. Financial/Revenue (Segmental Revenue)
15.3.8.4. Strategy & Business Overview
15.3.8.5. Sales Channel Analysis
15.3.8.6. Product Portfolio & Pricing
15.3.9. G-III Apparel Group, Ltd.
15.3.9.1. Company Overview
15.3.9.2. Sales Area/Geographical Presence
15.3.9.3. Financial/Revenue (Segmental Revenue)
15.3.9.4. Strategy & Business Overview
15.3.9.5. Sales Channel Analysis
15.3.9.6. Product Portfolio & Pricing
15.3.10. Fanatics, Inc.
15.3.10.1. Company Overview
15.3.10.2. Sales Area/Geographical Presence
15.3.10.3. Financial/Revenue (Segmental Revenue)
15.3.10.4. Strategy & Business Overview
15.3.10.5. Sales Channel Analysis
15.3.10.6. Product Portfolio & Pricing
16. Key Takeaway
16.1. Identification of Potential Market Spaces
16.1.1. Product Type
16.1.2. By Price
16.1.3. Distribution Channel
16.1.4. Geography
16.2. Understanding the Buying Process of Customers
16.3. Prevailing Market Risks
16.4. Preferred Sales & Marketing Strategy
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