1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップアプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要業界動向
5 世界のマヨネーズ市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 種類別市場内訳
5.5 エンドユーザー別市場構成比
5.6 流通チャネル別市場構成比
5.7 地域別市場構成比
5.8 市場予測
5.9 SWOT分析
5.9.1 概要
5.9.2 強み
5.9.3 弱点
5.9.4 機会
5.9.5 脅威
5.10 バリューチェーン分析
5.10.1 概要
5.10.2 研究開発
5.10.3 原材料調達
5.10.4 製造
5.10.5 マーケティング
5.10.6 流通
5.10.7 エンドユーザー別
5.11 ポーターズファイブフォース分析
5.11.1 概要
5.11.2 買い手の交渉力
5.11.3 供給者の交渉力
5.11.4 競争の程度
5.11.5 新規参入の脅威
5.11.6 代替品の脅威
6 種類別市場構成
6.1 無香料マヨネーズ
6.1.1 市場動向
6.1.2 市場予測
6.2 香味マヨネーズ
6.2.1 市場動向
6.2.2 市場予測
7 エンドユーザー別市場内訳
7.1 業務用
7.1.1 市場動向
7.1.2 市場予測
7.2 小売
7.2.1 市場動向
7.2.2 市場予測
8 流通チャネル別市場
8.1 スーパーマーケットとハイパーマーケット
8.1.1 市場動向
8.1.2 市場予測
8.2 コンビニエンスストア
8.2.1 市場動向
8.2.2 市場予測
8.3 オンライン小売業
8.3.1 市場動向
8.3.2 市場予測
8.4 専門店
8.4.1 市場動向
8.4.2 市場予測
8.5 その他
8.5.1 市場動向
8.5.2 市場予測
9 地域別市場内訳
9.1 北米
9.1.1 米国
9.1.1.1 市場動向
9.1.1.2 市場予測
9.1.2 カナダ
9.1.2.1 市場動向
9.1.2.2 市場予測
9.2 アジア太平洋
9.2.1 中国
9.2.1.1 市場動向
9.2.1.2 市場予測
9.2.2 日本
9.2.2.1 市場動向
9.2.2.2 市場予測
9.2.3 インド
9.2.3.1 市場動向
9.2.3.2 市場予測
9.2.4 韓国
9.2.4.1 市場動向
9.2.4.2 市場予測
9.2.5 オーストラリア
9.2.5.1 市場動向
9.2.5.2 市場予測
9.2.6 インドネシア
9.2.6.1 市場動向
9.2.6.2 市場予測
9.2.7 その他
9.2.7.1 市場動向
9.2.7.2 市場予測
9.3 ヨーロッパ
9.3.1 ドイツ
9.3.1.1 市場動向
9.3.1.2 市場予測
9.3.2 フランス
9.3.2.1 市場動向
9.3.2.2 市場予測
9.3.3 イギリス
9.3.3.1 市場動向
9.3.3.2 市場予測
9.3.4 イタリア
9.3.4.1 市場動向
9.3.4.2 市場予測
9.3.5 スペイン
9.3.5.1 市場動向
9.3.5.2 市場予測
9.3.6 ロシア
9.3.6.1 市場動向
9.3.6.2 市場予測
9.3.7 その他
9.3.7.1 市場動向
9.3.7.2 市場予測
9.4 中南米
9.4.1 ブラジル
9.4.1.1 市場動向
9.4.1.2 市場予測
9.4.2 メキシコ
9.4.2.1 市場動向
9.4.2.2 市場予測
9.4.3 その他
9.4.3.1 市場動向
9.4.3.2 市場予測
9.5 中東・アフリカ
9.5.1 市場動向
9.5.2 国別市場内訳
9.5.3 市場予測
10 マヨネーズの製造工程
10.1 製品の概要
10.2 原材料要件
10.3 製造工程
10.4 主な成功要因とリスク要因
11 競争環境
11.1 市場構造
11.2 主要プレーヤー
11.3 主要プレーヤーのプロフィール
Nestlé SA
Ajinomoto Co. Inc.
McCormick & Company Inc.
Kraft Heinz Company
Unilever PLC
Mayonnaise is a popular condiment known for its creamy texture and tangy flavor. It is typically produced from a blend of oil, vinegar or lemon juice, egg yolks, and seasonings. The mixture is emulsified to create a smooth and stable sauce. It is widely employed as spread for sandwiches, burgers, and wraps, and it serves as a base for various dressings and sauces. Its versatility has made it a staple in culinary applications in home kitchens and in the commercial food industry. Additionally, it is known for its ability to enhance the taste and mouthfeel of dishes, contributing a rich and satisfying element. Nowadays, it is incorporated into dips and marinades due to its creamy nature across the globe.
The market is primarily driven by the growing food service industry. In addition, the increasing product for convenient and easy meal alternatives, including wraps, salads, and sandwiches, is influencing the market growth. Also, the increasing health awareness among consumers, the rising product demand in global culinary options, and the rising disposable incomes are augmenting the market growth. Moreover, the introduction of health-conscious product variations, including eggless, low-fat, gluten-free, vegan, and organic mayo offerings, represents another major growth-inducing factor. Besides this, the shift in consumer lifestyles and the widespread integration of product within the food and beverage (F&B) sector are propelling the market growth. Along with this, the convenience of procuring product from various retail outlets, such as supermarkets, grocery stores, online retail platforms, and hypermarkets, is contributing to the market growth. Furthermore, the growing recognition of mayo's nutritional value and versatility is creating a positive market outlook.
Mayonnaise Market Trends/Drivers:
The emerging innovations in packaging formats
The market is primarily driven by offering manufacturers and consumers new levels of convenience, sustainability, and product freshness with the packaging solution. In addition, the shift toward user-friendly packaging designs, such as squeeze bottles with precision dispensing nozzles that provide portion control and minimize mess and product wastage, enhances the consumer experience, thus contributing to the market growth. Moreover, single-serve packaging formats are gaining popularity, catering to on-the-go consumers and minimizing the need for bulky containers representing another major growth-inducing factor. Also, portion-sized sachets and mini-cups of mayonnaise make it easier for consumers to add the right amount to their meals, reducing the risk of food wastage is augmenting the market growth. Besides this, the introduction of innovative packaging materials such as, biodegradable, compostable, and recyclable packaging options to reduce the environmental impact of product packaging due to the growing sustainability concerns are propelling the market growth. Along with this, pouch packaging with resealable zippers is gaining traction, preserving product freshness and allowing for easy storage after opening. Apart from this, the integration of augmented reality (AR) labels and quick response (QR) codes are being adopted to engage consumers with interactive content, recipes, and nutritional information, enhancing the product experience and brand engagement, thus propelling market growth.
The growing consumer exposure to international cuisines
The growing consumer exposure to international cuisines is significantly transforming the global culinary market while shaping preferences, dietary habits, and consumption patterns. In addition, the growing product popularity in several foods and increasing consumption of international foods are influencing the market growth. Moreover, rapid globalization and increased travel opportunities are allowing individuals to experience numerous cultures and cuisines while encountering new flavors, ingredients, and cooking techniques during their travels augmenting the market growth. Besides this, the rise of social media platforms and culinary television shows is further exposing international cuisines, thus propelling market growth. Food enthusiasts can easily access visually appealing and informative content that showcases dishes from around the world, igniting their interest in trying new flavors and experimenting with different cooking styles. Besides this, the fusion of culinary traditions led to the creation of exciting cross-cultural dishes that incorporate elements from various cuisines, blended flavors, and several techniques that foster a sense of adventure and experimentation among consumers, thus accelerating the market growth.
The introduction of new flavor variations by manufacturers
Manufacturers in the market are embracing innovation by continuously introducing new flavor variations to meet the evolving preferences of consumers. It caters to several taste profiles and sustains consumer interest. In addition, the introduction of novel flavors, provides consumers with a broader range of options that can enhance the culinary experience, thus influencing the market growth. These flavor variations include a spectrum of tastes, including savory, spicy, tangy, and sweet, allowing consumers to customize their meals according to their preferences. Also, international flavors, inspired by global cuisines such as Asian, Mediterranean, and Latin American, are gaining popularity, offering consumers the opportunity to explore and experiment with different taste profiles, thus augmenting the market growth. Moreover, the introduction of unique and unconventional flavors, such as herb-infused, smoky, and gourmet-inspired variants attracts adventurous eaters and entices consumers seeking distinct and premium experiences, representing another major growth-inducing factor. Furthermore, the integration of low-fat, organic, and natural ingredient-based options, appeals to consumers prioritizing flavor and nutritional value, thus creating a positive market outlook.
Mayonnaise Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global mayonnaise market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on type, end use and distribution channel.
Breakup by Type:
Unflavored mayonnaise
Flavored mayonnaise
Unflavored Mayonnaise represents the most popular product type
The report has provided a detailed breakup and analysis of the market based on the type. This includes flavored mayonnaise and unflavored mayonnaise. According to the report, unflavored mayonnaise accounted for the largest market share.
Unflavored mayonnaise appeals to a broader consumer base due to its versatile nature. It is widely employed in various culinary creations, accommodating a several range of flavor profiles and cuisines which resonates with consumers seeking customization and flexibility in their culinary experiences. Moreover, health-conscious consumers are shifting toward unflavored mayonnaise as it often boasts cleaner ingredient lists compared to its flavored counterparts and avoids additives and artificial flavors which is escalating the demand for natural and transparent food choices representing another major growth-inducing factor.
Besides this, the increasing product incorporation into dietary trends such as keto, paleo, and low-carb lifestyles due to its neutral taste and suitability for these diets are further rising its consumer base, thus contributing to the market growth. Furthermore, the rise of home cooking and culinary experimentation during recent times is propelling the market demand. Home cooks are appreciating mayonnaise role as a foundational ingredient, allowing them to craft homemade dressings, sauces, and spreads with ease.
Breakup by End Use:
Institutional
Retail
Institutional sector holds the largest share of the market
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes institutional, and retail. According to the report, institutional sector accounted for the largest market share.
Institutional buyers include several establishments, including restaurants, hotels, cafeterias, and catering services. The sheer scale of their operations requires substantial quantities of mayonnaise, thereby contributing to the market growth. In addition, the increasing convenience and cost-effectiveness of purchasing products in bulk quantities make it a practical choice for institutions, allowing them to benefit from economies of scale, which further influences market growth.
Along with this, product consistency and quality are essential considerations for institutions striving to maintain a reputable culinary offering. The product is sourced from established suppliers that ensure a standardized product meets the expectations of discerning consumers. Furthermore, the widespread product adoption in restaurants and other institutional settings is influencing individuals' preferences when purchasing for personal use, thus propelling the market growth.
Breakup by Distribution Channel:
Supermarkets and hypermarkets
Convenience stores
Online retailers
Specialty store
Others
Supermarkets and hypermarkets presently account for the largest market share
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets are driving the global market growth. These large-scale retail establishments offer several brands and variations, providing consumers with convenience and choice under one roof. The easy accessibility and extensive product range available in these stores contribute significantly to their position in the distribution network.
Convenience stores cater to consumers seeking quick purchases aligning with the on-the-go lifestyles of many consumers, making it an essential channel for reaching several customer bases. In addition, the growing e-commerce industry is offering the convenience of ordering from home and doorstep delivery, gaining traction among consumers looking for a hassle-free shopping experience, thus augmenting the market growth.
Specialty stores are focusing on specific product categories, including gourmet and health-conscious offerings for discerning consumers seeking unique and high-quality mayonnaise options catering to customer preferences are propelling the market growth.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America market is driven by the well-established food culture and consumption patterns. It is staple condiment in various North American dishes, from sandwiches to salads, and its popularity is deeply ingrained in the culinary preferences of the region's population.
Moreover, North America benefits from the expanding distribution network and an extensive retail presence which enables easy accessibility and availability of products across several ranges of outlets, contributing to higher consumption rates. Additionally, the presence of leading multinational food companies headquartered in North America further improves the market's growth.
Besides this, the inclination toward convenience and packaged foods due to the product’s versatile and ready-to-use condiment aligns well with the fast-paced lifestyles of consumers are influencing the market growth. Furthermore, the country’s proactive approach to innovation and product diversification is resulting in the introduction of new flavors, formulations, and packaging to cater to evolving consumer preferences, thereby stimulating product demand rate.
Competitive Landscape:
At present, leading companies are actively implementing strategies to fortify their market position. These key players are focusing on several tactics to enhance their standing. They are investing in research and development (R&D) to create innovative mayonnaise variants that cater to changing consumer preferences including healthier, organic, and flavor-infused options. Moreover, companies are expanding their product portfolios to include a broader range of condiments and sauces which allows them to tap into a wider consumer base and strengthen their brand presence. Besides this, they are establishing a global footprint by entering new markets to increase their customer base and revenue streams across domestic and international markets. Furthermore, key players are engaging with consumers through social media, digital marketing, and interactive campaigns that help in understanding consumer preferences, building brand loyalty, and adapting to changing trends.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Nestlé SA
Ajinomoto Co.Inc.
McCormick & Company, Inc.
Kraft Heinz
Unilever PLC
Key Questions Answered in This Report
1. What was the size of the global mayonnaise market in 2024?
2. What is the expected growth rate of the global mayonnaise market during 2025-2033?
3. What are the key factors driving the global mayonnaise market?
4. What has been the impact of COVID-19 on the global mayonnaise market?
5. What is the breakup of the global mayonnaise market based on the type?
6. What is the breakup of the global mayonnaise market based on the end use?
7. What is the breakup of the global mayonnaise market based on the distribution channel?
8. What are the key regions in the global mayonnaise market?
9. Who are the key players/companies in the global mayonnaise market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mayonnaise Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by End Use
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.3 Raw Material Procurement
5.10.4 Manufacturing
5.10.5 Marketing
5.10.6 Distribution
5.10.7 End-Use
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
6 Market Breakup by Type
6.1 Unflavored Mayonnaise
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Flavored Mayonnaise
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by End Use
7.1 Institutional
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Retail
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Specialty Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 Mayonnaise Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Nestlé SA
11.3.1.1 Company Overview
11.3.1.2 Description
11.3.1.3 Product Portfolio
11.3.1.4 Financials
11.3.1.5 SWOT Analysis
11.3.2 Ajinomoto Co., Inc.
11.3.2.1 Company Overview
11.3.2.2 Description
11.3.2.3 Product Portfolio
11.3.2.4 Financials
11.3.2.5 SWOT Analysis
11.3.3 McCormick & Company, Inc.
11.3.3.1 Company Overview
11.3.3.2 Description
11.3.3.3 Product Portfolio
11.3.3.4 Financials
11.3.3.5 SWOT Analysis
11.3.4 Kraft Heinz Company
11.3.4.1 Company Overview
11.3.4.2 Description
11.3.4.3 Product Portfolio
11.3.4.4 Financials
11.3.4.5 SWOT Analysis
11.3.5 Unilever PLC
11.3.5.1 Company Overview
11.3.5.2 Description
11.3.5.3 Product Portfolio
11.3.5.4 Financials
11.3.5.5 SWOT Analysis
*** マヨネーズの世界市場に関するよくある質問(FAQ) ***
・マヨネーズの世界市場規模は？
→IMARC社は2024年のマヨネーズの世界市場規模を130億米ドルと推定しています。
・マヨネーズの世界市場予測は？
→IMARC社は2033年のマヨネーズの世界市場規模を182億米ドルと予測しています。
・マヨネーズ市場の成長率は？
→IMARC社はマヨネーズの世界市場が2025年～2033年に年平均3.8%成長すると展望しています。
・世界のマヨネーズ市場における主要プレイヤーは？
→「Nestlé SA、Ajinomoto Co.、Inc.、McCormick & Company、Inc.、Kraft Heinz Company、Unilever PLCなど ...」をマヨネーズ市場のグローバル主要プレイヤーとして判断しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、最終レポートの情報と少し異なる場合があります。
*** 免責事項 ***
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