TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 17

1.1 MARKET ATTRACTIVENESS ANALYSIS 18

1.1.1 GLOBAL MEN’S HAIR COLOR MARKET, BY PRODUCT TYPE 19

1.1.2 GLOBAL MEN’S HAIR COLOR MARKET, BY CATEGORY 20

1.1.3 GLOBAL MEN’S HAIR COLOR MARKET, BY FORM 21

1.1.4 GLOBAL MEN’S HAIR COLOR MARKET, BY END USER 22

1.1.5 GLOBAL MEN’S HAIR COLOR MARKET, BY DISTRIBUTION CHANNEL 23

1.1.6 GLOBAL MEN’S HAIR COLOR MARKET, BY REGION 24

2 MARKET INTRODUCTION 25

2.1 DEFINITION 25

2.2 SCOPE OF THE STUDY 25

2.3 RESEARCH OBJECTIVE 25

2.4 MARKET STRUCTURE 26

2.5 KEY BUYING CRITERIA 27

3 RESEARCH METHODOLOGY 28

3.1 RESEARCH PROCESS 28

3.2 PRIMARY RESEARCH 29

3.3 SECONDARY RESEARCH 30

3.4 MARKET SIZE ESTIMATION 31

3.5 FORECAST MODEL 32

3.6 LIST OF ASSUMPTIONS 33

4 MARKET DYNAMICS 34

4.1 INTRODUCTION 34

4.2 DRIVERS 35

4.2.1 GROWING PREFERENCE OF MEN’S GROOMING 35

4.2.2 INCREASING PROFESSIONAL SALON SERVICES FOR MEN 35

4.2.3 INCREASING SALES THROUGH ORGANIZED RETAIL CHANNELS 35

4.2.4 DRIVERS IMPACT ANALYSIS 36

4.3 RESTRAINTS 36

4.3.1 SIDE-EFFECTS OF HARMFUL CHEMICALS 36

4.3.2 RESTRAINTS IMPACT ANALYSIS 37

4.4 OPPORTUNITIES 37

4.4.1 NEW PRODUCT LAUNCHES AND INCREASING DEMAND FOR ORGANIC PRODUCTS 37

4.4.2 INFLUENCE OF SOCIAL MEDIA AND INNOVATIVE MARKETING STRATEGIES 37

4.5 CHALLENGES 38

4.5.1 TIGHTENING REGULATIONS ACROSS THE GLOBE 38

5 MARKET FACTOR ANALYSIS 39

5.1 VALUE CHAIN ANALYSIS 39

5.1.1 RAW MATERIAL PROCUREMENT 40

5.1.2 PROCESSING 40

5.1.2.1 PRE-MIXING 40

5.1.2.2 MIXING 40

5.1.2.3 FILLING 40

5.1.3 PACKAGING 40

5.2 SUPPLY CHAIN ANALYSIS 41

5.3 PORTER’S FIVE FORCES MODEL 42

5.3.1 THREAT OF NEW ENTRANTS 42

5.3.2 BARGAINING POWER OF SUPPLIERS 43

5.3.3 THREAT OF SUBSTITUTES 43

5.3.4 BARGAINING POWER OF BUYERS 43

5.3.5 INTENSITY OF RIVALRY 43

6 GLOBAL MEN’S HAIR COLOR MARKET, BY PRODUCT TYPE 44

6.1 OVERVIEW 44

6.1.1 GLOBAL MEN’S HAIR COLOR MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2022–2030 45

6.2 PERMANENT AND SEMI-PERMANENT HAIR COLOR 45

6.2.1 PERMANENT AND SEMI-PERMANENT HAIR COLOR: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 45

6.3 TEMPORARY HAIR COLOR 46

6.3.1 TEMPORARY HAIR COLOR: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 46

6.4 ROOT TOUCH-UP 46

6.4.1 ROOT TOUCH-UP: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 46

6.5 OTHERS 47

6.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 47

7 GLOBAL MEN’S HAIR COLOR MARKET, BY CATEGORY 48

7.1 OVERVIEW 48

7.1.1 GLOBAL MEN’S HAIR COLOR MARKET ESTIMATES & FORECAST, BY CATEGORY, 2022–2030 49

7.2 CONVENTIONAL 49

7.2.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 49

7.3 ORGANIC 50

7.3.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 50

8 GLOBAL MEN’S HAIR COLOR MARKET, BY FORM 51

8.1 OVERVIEW 51

8.1.1 GLOBAL MEN’S HAIR COLOR MARKET ESTIMATES & FORECAST, BY FORM, 2022–2030 52

8.2 POWDER 52

8.2.1 POWDER: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 52

8.3 CREAM & GEL 53

8.3.1 CREAM & GEL: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 53

8.4 OTHERS 53

8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 53

9 GLOBAL MEN’S HAIR COLOR MARKET, BY END USER 54

9.1 OVERVIEW 54

9.1.1 GLOBAL MEN’S HAIR COLOR MARKET ESTIMATES & FORECAST, BY END USER, 2022–2030 55

9.2 HOUSEHOLD 55

9.2.1 HOUSEHOLD: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 55

9.3 COMMERCIAL 56

9.3.1 COMMERCIAL: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 56

10 GLOBAL MEN’S HAIR COLOR MARKET, BY DISTRIBUTION CHANNEL 57

10.1 OVERVIEW 57

10.1.1 GLOBAL MEN’S HAIR COLOR MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2022–2030 58

10.2 STORE-BASED 58

10.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 58

10.3 NON-STORE-BASED 59

10.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2022–2030 59

11 GLOBAL MEN’S HAIR COLOR MARKET, BY REGION 60

11.1 OVERVIEW 60

11.2 NORTH AMERICA 62

11.2.1 US 64

11.2.2 CANADA 66

11.2.3 MEXICO 67

11.3 EUROPE 69

11.3.1 UK 71

11.3.2 GERMANY 73

11.3.3 FRANCE 74

11.3.4 ITALY 76

11.3.5 SPAIN 77

11.3.6 REST OF EUROPE 79

11.4 ASIA-PACIFIC 81

11.4.1 CHINA 83

11.4.2 INDIA 85

11.4.3 JAPAN 86

11.4.4 AUSTRALIA & NEW ZEALAND 88

11.4.5 REST OF ASIA-PACIFIC 89

11.5 REST OF THE WORLD 91

11.5.1 SOUTH AMERICA 93

11.5.2 MIDDLE EAST 95

11.5.3 AFRICA 96

12 COMPETITIVE LANDSCAPE 98

12.1 INTRODUCTION 98

12.2 MARKET STRATEGY ANALYSIS 98

12.3 COMPETITIVE BENCHMARKING 99

12.4 KEY DEVELOPMENTS & GROWTH STRATEGIES 100

12.4.1 INVESTMENT 100

12.4.2 EXPANSION 100

12.4.3 DISINVESTMENT 100

12.4.4 PRODUCT LAUNCH 101

13 COMPANY PROFILES 102

13.1 REVLON, INC. 102

13.1.1 COMPANY OVERVIEW 102

13.1.2 FINANCIAL OVERVIEW 103

13.1.3 PRODUCTS OFFERED 103

13.1.4 KEY DEVELOPMENTS 104

13.1.5 SWOT ANALYSIS 104

13.1.6 KEY STRATEGIES 104

13.2 L’ORÉAL S.A. 105

13.2.1 COMPANY OVERVIEW 105

13.2.2 FINANCIAL OVERVIEW 106

13.2.3 PRODUCTS OFFERED 106

13.2.4 KEY DEVELOPMENTS 107

13.2.5 SWOT ANALYSIS 107

13.2.6 KEY STRATEGIES 107

13.3 COTY, INC. 108

13.3.1 COMPANY OVERVIEW 108

13.3.2 FINANCIAL OVERVIEW 109

13.3.3 PRODUCTS OFFERED 109

13.3.4 KEY DEVELOPMENTS 110

13.3.5 SWOT ANALYSIS 110

13.3.6 KEY STRATEGIES 110

13.4 COMBE INCORPORATED 111

13.4.1 COMPANY OVERVIEW 111

13.4.2 FINANCIAL OVERVIEW 111

13.4.3 PRODUCTS OFFERED 111

13.4.4 KEY DEVELOPMENTS 111

13.4.5 SWOT ANALYSIS 112

13.4.6 KEY STRATEGIES 112

13.5 INDUS VALLEY 113

13.5.1 COMPANY OVERVIEW 113

13.5.2 FINANCIAL OVERVIEW 113

13.5.3 PRODUCTS OFFERED 113

13.5.4 KEY DEVELOPMENTS 113

13.5.5 KEY STRATEGIES 113

13.6 HOYU CO., LTD 114

13.6.1 COMPANY OVERVIEW 114

13.6.2 FINANCIAL OVERVIEW 114

13.6.3 PRODUCTS OFFERED 115

13.6.4 KEY DEVELOPMENTS 115

13.6.5 SWOT ANALYSIS 116

13.6.6 KEY STRATEGIES 116

13.7 COVER YOUR GRAY 117

13.7.1 COMPANY OVERVIEW 117

13.7.2 FINANCIAL OVERVIEW 117

13.7.3 PRODUCTS OFFERED 117

13.7.4 KEY DEVELOPMENTS 117

13.7.5 KEY STRATEGIES 117

13.8 JOHN PAUL MITCHELL SYSTEMS 118

13.8.1 COMPANY OVERVIEW 118

13.8.2 FINANCIAL OVERVIEW 118

13.8.3 PRODUCTS OFFERED 118

13.8.4 KEY DEVELOPMENTS 118

13.8.5 KEY STRATEGIES 118

13.9 NATULIQUE APS 119

13.9.1 COMPANY OVERVIEW 119

13.9.2 FINANCIAL OVERVIEW 119

13.9.3 PRODUCTS OFFERED 119

13.9.4 KEY DEVELOPMENTS 119

13.9.5 KEY STRATEGIES 119

13.10 KAO CORPORATION 120

13.10.1 COMPANY OVERVIEW 120

13.10.2 FINANCIAL OVERVIEW 120

13.10.3 PRODUCTS OFFERED 121

13.10.4 KEY DEVELOPMENTS 121

13.10.5 KEY STRATEGIES 121

14 REFERENCES 122