1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップアプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要産業動向
5 世界の歩数計市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 市場予測
6 種類別市場内訳
6.1 スマート歩数計
6.1.1 市場動向
6.1.2 市場予測
6.2 手動歩数計
6.2.1 市場動向
6.2.2 市場予測
6.3 その他
6.3.1 市場動向
6.3.2 市場予測
7 用途別市場構成
7.1 商用競争
7.1.1 市場動向
7.1.2 市場予測
7.2 個人用途
7.2.1 市場動向
7.2.2 市場予測
7.3 その他
7.3.1 市場動向
7.3.2 市場予測
8 流通チャネル別市場
8.1 オンラインストア
8.1.1 市場動向
8.1.2 市場予測
8.2 小売店
8.2.1 市場動向
8.2.2 市場予測
8.3 スーパーマーケット
8.3.1 市場動向
8.3.2 市場予測
8.4 その他
8.4.1 市場動向
8.4.2 市場予測
9 地域別市場内訳
9.1 北米
9.1.1 米国
9.1.1.1 市場動向
9.1.1.2 市場予測
9.1.2 カナダ
9.1.2.1 市場動向
9.1.2.2 市場予測
9.2 アジア太平洋
9.2.1 中国
9.2.1.1 市場動向
9.2.1.2 市場予測
9.2.2 日本
9.2.2.1 市場動向
9.2.2.2 市場予測
9.2.3 インド
9.2.3.1 市場動向
9.2.3.2 市場予測
9.2.4 韓国
9.2.4.1 市場動向
9.2.4.2 市場予測
9.2.5 オーストラリア
9.2.5.1 市場動向
9.2.5.2 市場予測
9.2.6 インドネシア
9.2.6.1 市場動向
9.2.6.2 市場予測
9.2.7 その他
9.2.7.1 市場動向
9.2.7.2 市場予測
9.3 ヨーロッパ
9.3.1 ドイツ
9.3.1.1 市場動向
9.3.1.2 市場予測
9.3.2 フランス
9.3.2.1 市場動向
9.3.2.2 市場予測
9.3.3 イギリス
9.3.3.1 市場動向
9.3.3.2 市場予測
9.3.4 イタリア
9.3.4.1 市場動向
9.3.4.2 市場予測
9.3.5 スペイン
9.3.5.1 市場動向
9.3.5.2 市場予測
9.3.6 ロシア
9.3.6.1 市場動向
9.3.6.2 市場予測
9.3.7 その他
9.3.7.1 市場動向
9.3.7.2 市場予測
9.4 中南米
9.4.1 ブラジル
9.4.1.1 市場動向
9.4.1.2 市場予測
9.4.2 メキシコ
9.4.2.1 市場動向
9.4.2.2 市場予測
9.4.3 その他
9.4.3.1 市場動向
9.4.3.2 市場予測
9.5 中東・アフリカ
9.5.1 市場動向
9.5.2 国別市場内訳
9.5.3 市場予測
10 推進要因、阻害要因、機会
10.1 概要
10.2 推進要因
10.3 阻害要因
10.4 機会
11 バリューチェーン分析
12 ポーターズファイブフォース分析
12.1 概要
12.2 買い手の交渉力
12.3 供給者の交渉力
12.4 競争の程度
12.5 新規参入の脅威
12.6 代替品の脅威
13 価格分析
14 競争環境
14.1 市場構造
14.2 主要プレーヤー
14.3 主要プレーヤーのプロフィール
Fitbit （Google LLC）
Garmin Ltd.
HRM USA Inc.
OMRON Healthcare Co. Ltd. （OMRON Corporation）
Xiaomi Inc.
Yamasa Tokei Keiki Co. Ltd.
A pedometer is an electronic or mechanical device designed to track the number of steps taken by an individual. The instrument is compact enough to be attached to a belt or placed in a pocket and is engineered with sensors like accelerometers or gyroscopes. These sensors detect movement patterns indicative of walking or running and convert them into a step count. The gadget serves not only as a step counter but also frequently measures the distance traveled and calories burned, based on the user's step length and energy expenditure metrics. As a result, it assists in quantifying physical activity, encouraging a more active lifestyle. Additionally, some modern variants are incorporating more advanced functionalities, including syncing with smartphones to offer a comprehensive health tracking ecosystem.
The global market is primarily driven by the increasing awareness about the importance of physical health, which is leading to higher consumer adoption rates. In line with this, the integration of advanced features such as heart rate monitoring and sleep tracking is expanding the device's range of applications, thus providing an impetus to the market. Moreover, governmental initiatives promoting physical activity are acting as a significant growth-inducing factor for the market. Besides this, the device's user-friendliness and affordability are creating lucrative opportunities in the market. Also, collaborations between tech companies and healthcare providers are impacting the market positively. The market is further driven by the trend of gamification in fitness, which is making these devices more engaging for users. Some of the other factors contributing to the market include the global rise in lifestyle-related diseases, burgeoning e-commerce channels offering convenient purchasing options, continuous innovations ensuring the availability of more efficient models, and the broadening scope of application in clinical studies and population-based research.
Pedometer Market Trends/Drivers:
Demographic shifts in aging population
The demographic transformation characterized by an increasing percentage of older adults is serving as a substantial driving force in the pedometer market. As people age, the recognition of the critical role that consistent physical activity plays in overall health becomes more pronounced. Medical professionals often recommend walking as a form of low-impact exercise that can aid in maintaining cardiovascular health, bone density, and mental well-being. Pedometers, in this regard, offer a simple yet effective means to quantify daily activity levels. The ease with which these devices can be used makes them particularly appealing to older adults who may not be as tech-savvy. Furthermore, the physical limitations that sometimes accompany aging make it crucial for older adults to monitor their physical activity carefully, ensuring they neither overexert themselves nor lead a sedentary lifestyle. The need for such balance augments the device's appeal for this demographic.
The progressive rise of telehealth technologies
The progressive rise of telehealth technologies has a synergistic relationship with the growing market for pedometers. With advancements in telehealth platforms, healthcare providers are finding it increasingly feasible to monitor various health parameters of patients remotely. In this context, pedometers serve as convenient instruments for physicians to track the physical activity of their patients. Patients can share step-count data, along with other health metrics, via secure telehealth portals, allowing for more nuanced and informed healthcare consultations. This integration is not only making healthcare more responsive but also incentivizing people to actively participate in their health management. It's a reciprocal relationship; as more healthcare providers suggest using these step-counting devices, the more integral they become to modern healthcare paradigms. Therefore, the seamless integration with telehealth platforms is significantly broadening the device's utility.
Rising consumer preferences for data-driven lifestyles
Individuals are increasingly focusing on leveraging quantifiable data to make informed decisions about their health, fitness, and lifestyle choices. Devices that count steps fit seamlessly into this narrative, offering real-time, actionable insights into one's daily activities. This trend is particularly pronounced among younger, tech-savvy consumers who are accustomed to tracking everything from their sleep patterns to caloric intake. The capacity for these devices to sync with smartphones and other smart devices also augments their utility, making them indispensable tools for those leading data-centric lives. As a result, manufacturers are continually enhancing the data analytics capabilities of these devices to offer more insightful and actionable metrics. As consumer demand for data-rich, personalized experiences are growing, the adoption of step-counting devices as a critical component of data-driven lifestyles is also expanding.
Pedometer Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global pedometer market report, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product type, application, and distribution channel.
Breakup by Product Type:
Smart Pedometer
Manual Pedometer
Others
Smart pedometer represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the product type. This includes smart pedometer, manual pedometer, and others. According to the report, smart pedometer represented the largest segment.
Smart pedometers are increasingly popular due to growing consumer interest in health and fitness, supported by smartphone integration and multi-functional features such as heart rate tracking and sleep monitoring. Technological advancements in sensor accuracy and battery life have also enhanced their appeal. A burgeoning ecosystem of fitness applications adds value to these devices, while consumers' willingness to pay a premium for connected health solutions is driving growth in this segment.
On the other hand, manual pedometers continue to hold a smaller market share, largely driven by their affordability and simplicity. Despite lacking advanced features, they are preferred by certain demographics who are not tech-savvy. Besides this, these devices benefit from low manufacturing costs and are often purchased in bulk for educational or corporate wellness programs.
Breakup by Application:
Commercial Competition
Personal Use
Others
Personal use represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the application. This includes commercial competition, personal use, and others. According to the report, personal use represented the largest segment.
The increased awareness of the benefits of physical fitness and the necessity to monitor daily activity levels has propelled the demand for pedometers for personal use. The integration of smart features like heart rate monitoring, sleep tracking, and notifications adds value and increases user engagement. A rise in disposable income allows for more discretionary spending on health and wellness gadgets. The proliferation of online platforms and apps that provide social sharing and competition features encourages continuous use and repurchasing of pedometers.
On the other hand, the commercial competition segment is driven by factors such as corporate wellness programs that aim to improve employee health and, by extension, productivity. Companies purchase pedometers in bulk for initiatives that encourage employees to engage in healthy behaviors. These programs often feature competitive elements where employees can compare and challenge each other, hence driving up the use of pedometers in commercial spaces.
Breakup by Distribution Channel:
Online Stores
Retail Stores
Supermarkets
Others
Retail stores accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores, retail stores, supermarkets and others. According to the report, retail stores represented the largest segment.
Retail stores remain a significant channel for pedometer sales, driven by the opportunity for consumers to try out the product before purchasing. In-store customer service and personalized assistance are also factors that lead customers to prefer retail stores. The tangibility of purchasing in-store, where customers can interact with the product, plays a crucial role in the decision-making process. Retailers also often offer exclusive in-store discounts and promotions, making it financially appealing for customers. Despite the rise of online shopping, retail stores continue to hold a strong position in the pedometer market.
On the other hand, segments such as supermarkets and online stores contribute to the pedometer market but to a lesser extent compared to retail stores. Online stores offer the advantage of convenience and a wider range of product selection. Supermarkets provide the benefit of one-stop shopping, where consumers can purchase pedometers along with other essentials. However, the lack of personalized assistance and the inability to try the product before purchase limit growth in these channels.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest pedometer market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America leads the global pedometer market, significantly driven by increasing health awareness and high disposable incomes. The early adoption of wearable technology in the region also plays a crucial role in market growth. Corporate wellness programs that promote the use of pedometers for tracking physical activity have been an influential factor in the increased usage of these devices. Moreover, the extensive distribution network in the region, including retail stores, online platforms, and specialty fitness stores, has contributed to the accessibility and availability of pedometers.
Also, extensive research and development (R&D) activities in wearable technology are also more prominent in the region, leading to the introduction of innovative features and functionalities in pedometers. Lastly, high levels of urbanization, sedentary lifestyles, and increasing rates of obesity in the region have contributed to the surge in demand for pedometers, making North America a dominant player in the global pedometer market.
Competitive Landscape:
Key players in the global pedometer market are actively focusing on technological advancements to develop products with enhanced features such as long battery life, increased accuracy, and user-friendly interfaces. These entities are also investing heavily in research and development to introduce innovations that add value to the consumer experience. Partnerships with health organizations and integration with smartphone applications are additional strategies being employed by the major companies to sustain market growth. To expand their global reach, these leaders are establishing strategic collaborations with local distributors and retailers. Besides this, they are increasingly adopting e-commerce platforms to improve accessibility. By implementing these strategies, they aim to meet the needs of the health-conscious and digitally savvy customer base.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Fitbit (Google LLC)
Garmin Ltd.
HRM USA Inc.
OMRON Healthcare Co. Ltd. (OMRON Corporation)
Xiaomi Inc.
Yamasa Tokei Keiki Co. Ltd
Key Questions Answered in This Report
1. How big is the global pedometer market?
2. What is the expected growth rate of the global pedometer market during 2025-2033?
3. What are the key factors driving the global pedometer market?
4. What has been the impact of COVID-19 on the global pedometer market?
5. What is the breakup of the global pedometer market based on the product type?
6. What is the breakup of the global pedometer market based on the application?
7. What is the breakup of the global pedometer market based on the distribution channel?
8. What are the key regions in the global pedometer market?
9. Who are the key players/companies in the global pedometer market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Pedometer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Smart Pedometer
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Manual Pedometer
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Application
7.1 Commercial Competition
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Personal Use
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Online Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Supermarkets
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 Drivers, Restraints, and Opportunities
10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Fitbit (Google LLC)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Garmin Ltd.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 HRM USA Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 OMRON Healthcare Co. Ltd. (OMRON Corporation)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 SWOT Analysis
14.3.5 Xiaomi Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.6 Yamasa Tokei Keiki Co. Ltd.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
*** 歩数計の世界市場に関するよくある質問(FAQ) ***
・歩数計の世界市場規模は？
→IMARC社は2024年の歩数計の世界市場規模を23億米ドルと推定しています。
・歩数計の世界市場予測は？
→IMARC社は2033年の歩数計の世界市場規模を34億米ドルと予測しています。
・歩数計市場の成長率は？
→IMARC社は歩数計の世界市場が2025年～2033年に年平均4.6%成長すると展望しています。
・世界の歩数計市場における主要プレイヤーは？
→「Fitbit (Google LLC)、Garmin Ltd.、HRM USA Inc.、OMRON Healthcare Co. Ltd. (OMRON Corporation)、Xiaomi Inc.、Yamasa Tokei Keiki Co. Ltd.など ...」を歩数計市場のグローバル主要プレイヤーとして判断しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、最終レポートの情報と少し異なる場合があります。
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