1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップアプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要産業動向
5 タブレット端末の世界市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 市場予測
6 製品別市場構成
6.1 デタッチャブル
6.1.1 市場動向
6.1.2 市場予測
6.2 スレート
6.2.1 市場動向
6.2.2 市場予測
7 オペレーティングシステム別市場
7.1 Android
7.1.1 市場動向
7.1.2 市場予測
7.2 iOS
7.2.1 市場動向
7.2.2 市場予測
7.3 Windows
7.3.1 市場動向
7.3.2 市場予測
8 画面サイズ別市場
8.1 8」
8.1.1 市場動向
8.1.2 市場展望
8.2 8インチ以上
8.2.1 市場動向
8.2.2 市場予測
9 エンドユーザー別市場
9.1 一般消費者
9.1.1 市場動向
9.1.2 市場予測
9.2 業務用
9.2.1 市場動向
9.2.2 市場予測
10 流通チャネル別市場
10.1 オンライン
10.1.1 市場動向
10.1.2 市場予測
10.2 オフライン
10.2.1 市場動向
10.2.2 市場予測
11 地域別市場内訳
11.1 北米
11.1.1 米国
11.1.1.1 市場動向
11.1.1.2 市場予測
11.1.2 カナダ
11.1.2.1 市場動向
11.1.2.2 市場予測
11.2 アジア太平洋
11.2.1 中国
11.2.1.1 市場動向
11.2.1.2 市場予測
11.2.2 日本
11.2.2.1 市場動向
11.2.2.2 市場予測
11.2.3 インド
11.2.3.1 市場動向
11.2.3.2 市場予測
11.2.4 韓国
11.2.4.1 市場動向
11.2.4.2 市場予測
11.2.5 オーストラリア
11.2.5.1 市場動向
11.2.5.2 市場予測
11.2.6 インドネシア
11.2.6.1 市場動向
11.2.6.2 市場予測
11.2.7 その他
11.2.7.1 市場動向
11.2.7.2 市場予測
11.3 ヨーロッパ
11.3.1 ドイツ
11.3.1.1 市場動向
11.3.1.2 市場予測
11.3.2 フランス
11.3.2.1 市場動向
11.3.2.2 市場予測
11.3.3 イギリス
11.3.3.1 市場動向
11.3.3.2 市場予測
11.3.4 イタリア
11.3.4.1 市場動向
11.3.4.2 市場予測
11.3.5 スペイン
11.3.5.1 市場動向
11.3.5.2 市場予測
11.3.6 ロシア
11.3.6.1 市場動向
11.3.6.2 市場予測
11.3.7 その他
11.3.7.1 市場動向
11.3.7.2 市場予測
11.4 中南米
11.4.1 ブラジル
11.4.1.1 市場動向
11.4.1.2 市場予測
11.4.2 メキシコ
11.4.2.1 市場動向
11.4.2.2 市場予測
11.4.3 その他
11.4.3.1 市場動向
11.4.3.2 市場予測
11.5 中東・アフリカ
11.5.1 市場動向
11.5.2 国別市場内訳
11.5.3 市場予測
12 推進要因、阻害要因、機会
12.1 概要
12.2 推進要因
12.3 阻害要因
12.4 機会
13 バリューチェーン分析
14 ポーターズファイブフォース分析
14.1 概要
14.2 買い手の交渉力
14.3 供給者の交渉力
14.4 競争の程度
14.5 新規参入の脅威
14.6 代替品の脅威
15 価格分析
16 競争環境
16.1 市場構造
16.2 主要プレーヤー
16.3 主要プレーヤーのプロフィール
Acer Inc.
Apple Inc.
ASUSTek Computer Inc.
Dell Technologies Inc.
Hewlett-Packard Company
Huawei Technologies Co. Ltd. （Huawei Investment & Holding Co.Ltd.）
Lenovo Group Limited
Microsoft Corporation
Nokia Corporation
Panasonic Holdings Corporation
Samsung Electronics Co. Ltd.
Xiaomi Corporation
A tablet is a portable electronic device characterized by its flat, touchscreen interface and slim design. Tablets combine the functionalities of a computer and a smartphone, offering users a versatile platform for various tasks. They typically feature larger screens than smartphones, making them suitable for tasks such as browsing the internet, watching videos, reading e-books, and using various applications. Tablets operate on various operating systems, including iOS (Apple), Android (Google), and Windows (Microsoft), allowing users to choose a platform that aligns with their preferences and needs. The touchscreen interface enables intuitive interaction, such as tapping, swiping, and pinching, making them user-friendly and accessible.
The shift toward remote work and online education due to global events has boosted the demand for tablets. Their portability and versatility make them essential tools for individuals engaged in virtual work and learning environments. Additionally, tablets provide an optimal platform for consuming digital content such as streaming videos, e-books, and digital magazines. The growing popularity of multimedia content drives the demand for tablets among entertainment enthusiasts. Other than this, tablets are increasingly adopted by businesses for various tasks including presentations, data analysis, and communication. Their portability enhances enterprise mobility, facilitating tasks on the go and contributing to increased productivity. Besides this, tablets are widely utilized in healthcare settings for electronic health records (EHR) management, patient monitoring, and telemedicine. The healthcare industry's digital transformation fuels the demand for specialized tablets designed for medical use. In line with this, a wide range of tablets is available at varying price points, catering to diverse consumer segments. The affordability of entry-level tablets attracts cost-conscious consumers while premium tablets cater to those seeking enhanced features and performance. Furthermore, the convenience of tablets for online shopping and transactions drives their adoption among consumers. The growth of e-commerce platforms further boosts tablet sales as consumers seek seamless shopping experiences. Moreover, constant innovations in display technology, processing power, and battery life have resulted in improved user experiences and increased functionality of tablets. These advancements attract consumers seeking cutting-edge devices.
Tablet Market Trends/Drivers:
Technological Advancements
Innovations in display technology, such as higher resolutions, improved color accuracy, and enhanced refresh rates, contribute to a visually captivating user experience. Additionally, the integration of powerful processors and efficient graphics chips enables tablets to handle resource-intensive tasks seamlessly, from video editing to gaming. Extended battery life, achieved through optimized power management systems, further enhances the usability of tablets for extended periods without requiring frequent recharging. These advancements collectively drive consumer interest in acquiring tablets with the latest features, encouraging manufacturers to compete in delivering cutting-edge devices.
Rise in Remote Work and Learning
Tablets offer a convenient and portable platform for attending virtual meetings, accessing digital learning materials, and collaborating on projects. Their versatility allows users to switch seamlessly between productivity tasks and multimedia consumption, making them valuable tools for both professionals and students. With the flexibility to be used anywhere with an internet connection, tablets address the need for remote connectivity and engagement, ensuring continuity in work and education despite physical distance.
Increased Digital Content Consumption
The consumption of digital content, ranging from streaming videos to e-books and interactive apps, has witnessed significant growth. Tablets provide an ideal medium for such activities due to their larger screens and tactile interfaces. Users can comfortably enjoy multimedia content, read e-books with enhanced readability, and engage with interactive applications for learning and entertainment. The tablet's form factor bridges the gap between smartphones and traditional computers, catering to individuals seeking an immersive experience for content consumption. As digital content continues to proliferate, the demand for tablets as dedicated devices for media consumption remains robust, contributing to sustained market growth.
Tablet Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product, operating system, screen size, end user, and distribution channel.
Breakup by Product:
Detachable
Slate
Detachable tablets dominate the market
The report has provided a detailed breakup and analysis of the market based on the product. This includes detachable and slate. According to the report, detachable slates represented the largest segment.
Detachable tablets offer users the flexibility of a tablet and the productivity of a laptop in a single device. This hybrid design allows the screen to be detached from the keyboard, enabling users to switch between tablet mode for content consumption and laptop mode for content creation and productivity tasks. The appeal of detachable tablets lies in their ability to cater to diverse needs. Professionals appreciate the convenience of a compact device for on-the-go work, while students find them useful for both study and entertainment. The detachable tablet's ability to seamlessly transform between modes addresses the demands of modern users who require adaptability in their digital tools. Furthermore, detachable tablets often boast advanced features like powerful processors, stylus support, and high-resolution displays, enhancing their appeal to creative professionals and those seeking enhanced performance. As remote work and flexible lifestyles continue to influence consumer preferences, the detachable tablet segment is well-positioned to capitalize on these trends, contributing to its status as the largest product segment in the tablet market.
Breakup by Operating System:
Android
iOS
Windows
Android hold the largest share in the market
A detailed breakup and analysis of the market based on the operating system has also been provided in the report. This includes android, iOS, and windows. According to the report, android accounted for the largest market share.
Android has the advantage of being an open-source platform, enabling a wide range of manufacturers to adopt and customize it for their devices. This has led to a diverse ecosystem of Android-powered tablets offered by various brands at different price points, catering to a broad spectrum of consumers. Additionally, Android's flexibility and adaptability contribute to its popularity. The operating system supports a vast array of applications and offers seamless integration with Google services, making it an appealing choice for users who are already invested in the Google ecosystem. The availability of the Google Play Store, with its extensive collection of apps, further enhances the appeal of Android tablets. Furthermore, Android's global presence and affordability make it particularly attractive in emerging markets, where budget-conscious consumers seek feature-rich devices. As Android continues to evolve and adapt to changing user needs, its position as the largest segment in the tablet market is likely to persist, fueled by its versatility, accessibility, and widespread adoption.
Breakup by Screen Size:
8’’
8’’ and Above
8” and above tablets dominate the market
The report has provided a detailed breakup and analysis of the market based on the screen size. This includes 8” and 8” and above. According to the report, 8” and above represented the largest segment.
Tablets with screens measuring 8 inches or larger offer users a more immersive visual experience compared to smaller counterparts, making them ideal for activities like watching videos, reading e-books, and browsing the internet. This screen size category accommodates a diverse range of use cases. Professionals find larger screens conducive to multitasking, data analysis, and content creation, making them valuable tools for productivity. Additionally, the increased screen real estate enhances the user experience for applications that require precision and detail, such as design or gaming. Furthermore, as tablets become more versatile and capable of replacing traditional laptops, a larger screen size becomes essential for tasks that demand a spacious interface. The "8" and above" segment caters to this demand without sacrificing the portability that tablets are known for.
Breakup by End User:
Consumer
Commercial
Consumer holds the largest share in the market
A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes consumer and commercial. According to the report, consumer accounted for the largest market share.
Tablets have evolved from niche productivity tools to versatile devices that cater to a wide range of consumer needs. Consumers across demographics find value in tablets for various applications such as entertainment, communication, education, and personal productivity. For entertainment enthusiasts, tablets provide a portable platform for streaming videos, playing games, and reading e-books. The intuitive touchscreen interface enhances the experience of interacting with multimedia content. Additionally, tablets are embraced by students as interactive learning aids, offering access to educational apps, digital textbooks, and online resources. The "consumer" segment is also fueled by professionals who require a balance between mobility and productivity. Tablets are convenient tools for business on the go, enabling tasks like email management, presentations, and content creation. The integration of accessories like detachable keyboards and stylus pens further extends their usability for professional tasks. Furthermore, the affordability and variety of tablets cater to a wide spectrum of budgets and preferences. This inclusivity makes tablets accessible to a vast consumer base, from tech-savvy individuals to those new to digital devices.
Breakup by Distribution Channel:
Online
Offline
Tablets are majorly distributed through offline channels
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment.
Traditional retail channels, such as physical stores and authorized resellers, offer consumers a tangible and personalized shopping experience. Customers can interact with the devices, seek expert advice from sales staff, and make informed decisions based on firsthand impressions. Offline distribution also fosters immediate gratification, allowing customers to purchase and take home the product on the same day. This is particularly valuable for consumers who prioritize convenience and want to avoid waiting for shipping or delivery. Moreover, the offline segment is a preferred choice for individuals who may not be as familiar with online shopping or who have concerns about the security of digital transactions. The physical presence of a store provides a sense of trust and reliability that can be reassuring to such customers. Additionally, tablets are often seen as high-value items, and customers may prefer the assurance of in-person interactions when making such a purchase.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for tablets.
Asia Pacific’s vast and diverse population, coupled with rising disposable incomes, drives substantial consumer demand for electronic devices like tablets. Rapid urbanization and a growing middle class contribute to increased technology consumption in various aspects of daily life, including education, entertainment, and work. Furthermore, the Asia Pacific region showcases a robust digital ecosystem, with a strong emphasis on mobile connectivity and digital transformation. The prevalence of digital content consumption, online education, and e-commerce activities align well with the functionalities offered by tablets. In addition, the region's diverse geography and cultural landscape create a fertile ground for manufacturers to introduce a wide range of tablet offerings, catering to different preferences and price points.
Competitive Landscape:
Leading companies continuously innovate by introducing new tablet models with enhanced features. This includes improvements in processing power, display quality, battery life, and compatibility with accessories like stylus pens and detachable keyboards. Such innovations attract consumers seeking advanced functionalities. Additionally, key players often offer a diverse range of tablets tailored to different consumer segments. They develop products ranging from entry-level models for budget-conscious consumers to premium options catering to professionals and enthusiasts. This diversification allows companies to capture a broader market share. Other than this, integrating tablets into broader technology ecosystems is a strategy employed by many players. This involves seamless connectivity with other devices, such as smartphones and laptops, as well as integration with cloud services and software suites, enhancing user convenience and creating brand loyalty. Besides this, effective marketing campaigns showcasing the unique features and use cases of their tablets are integral to key players' efforts. They highlight the benefits of their products for specific consumer segments, such as students, professionals, and creatives, through targeted advertising and promotions. In line with this, collaborations with content providers, app developers, and other industry stakeholders contribute to enhancing the tablet experience. Key players establish partnerships to offer exclusive content, pre-installed applications, and services that add value to their devices.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Acer Inc.
Apple Inc.
ASUSTek Computer Inc.
Dell Technologies Inc.
Hewlett-Packard Company
Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co., Ltd.)
Lenovo Group Limited
Microsoft Corporation
Nokia Corporation
Panasonic Holdings Corporation
Samsung Electronics Co. Ltd.
Xiaomi Corporation
Key Questions Answered in This Report
1. How big is the global tablet market?
2. What is the expected growth rate of the global tablet market during 2025-2033?
3. What are the key factors driving the global tablet market?
4. What has been the impact of COVID-19 on the global tablet market?
5. What is the breakup of the global tablet market based on the product?
6. What is the breakup of the global tablet market based on the operating system?
7. What is the breakup of the global tablet market based on the screen size?
8. What is the breakup of the global tablet market based on the end user?
9. What is the breakup of the global tablet market based on the distribution channel?
10. What are the key regions in the global tablet market?
11. Who are the key players/companies in the global tablet market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Tablet Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Detachable
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Slate
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Operating System
7.1 Android
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 iOS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Windows
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Screen Size
8.1 8"
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 8" and Above
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by End User
9.1 Consumer
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Commercial
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Online
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Offline
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 Drivers, Restraints, and Opportunities
12.1 Overview
12.2 Drivers
12.3 Restraints
12.4 Opportunities
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Acer Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Apple Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.2.4 SWOT Analysis
16.3.3 ASUSTek Computer Inc.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Financials
16.3.3.4 SWOT Analysis
16.3.4 Dell Technologies Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.4.4 SWOT Analysis
16.3.5 Hewlett-Packard Company
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co., Ltd.)
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 SWOT Analysis
16.3.7 Lenovo Group Limited
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Microsoft Corporation
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 Nokia Corporation
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 Panasonic Holdings Corporation
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 Financials
16.3.10.4 SWOT Analysis
16.3.11 Samsung Electronics Co. Ltd.
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
16.3.11.4 SWOT Analysis
16.3.12 Xiaomi Corporation
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
*** タブレットの世界市場に関するよくある質問(FAQ) ***
・タブレットの世界市場規模は？
→IMARC社は2024年のタブレットの世界市場規模を846億米ドルと推定しています。
・タブレットの世界市場予測は？
→IMARC社は2033年のタブレットの世界市場規模を2024億米ドルと予測しています。
・タブレット市場の成長率は？
→IMARC社はタブレットの世界市場が2025年～2033年に年平均9.7%成長すると展望しています。
・世界のタブレット市場における主要プレイヤーは？
→「Acer Inc.、Apple Inc.、ASUSTek Computer Inc.、Dell Technologies Inc.、Hewlett-Packard Company、Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co.Ltd.)、Lenovo Group Limited、Microsoft Corporation、Nokia Corporation、Panasonic Holdings Corporation、Samsung Electronics Co. Ltd.、Xiaomi Corporationなど ...」をタブレット市場のグローバル主要プレイヤーとして判断しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、最終レポートの情報と少し異なる場合があります。
*** 免責事項 ***
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